Tag: video

16 Ways To Incorporate Videos Into Your Email Marketing

Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Video makes complex topics simple, audiences crave it, and it builds a connection that fosters long-term loyalty. When it comes down to it, most people would rather […]

Why Your Law Firm Social Media Strategy Needs Video

Did you know that 55% of people watch videos online every day? Statistics also show that social media videos generate up to 1200% more shares than text and images combined. That means that if your law firm is not currently leveraging video in your social media strategy, it should be. Here’s a quick breakdown of […]

Add Mobile Video to Your Law Firm Content Marketing Strategy

These days, when you need something, your first reaction is to reach for your phone. The same can be said about your target market. If they want information right away, they will reflexively use their mobile device to do research. That’s why now, more than ever, videos made specifically for mobile devices are necessary for […]

How to Generate Leads Using Video

People are more drawn to visual content than written materials. It’s the brain’s natural response. Visuals are faster and easier to digest. In the past few years, industries have worked out ways to utilize this cognitive process to promote products or services. As such, there has been a significant surge in video marketing. As per […]

The Pros and Cons of Producing Law Firm Podcasts vs. Videos

Using podcasts and videos to provide value to your clients and promote the firm enhance the value of your brand and places your firm and attorneys among the thought leaders in the legal industry. The main difference between the media channels is deciding whether your target audience will engage visually or would rather engage audibly.  […]

How Lawyers Use Video To Build Trust And Their Brand

In the world of online marketing, one of the most powerful platforms lawyers can use to get their message out, build a brand, and establish trust is video marketing. The Internet has transformed the idea of marketing through video into an easily accessible, affordable, and even interactive new medium. The days of spending tens of […]

The Importance of Visual Storytelling: Getting to the Heart of The Story

Storytelling through the use of video or other messaging has become increasingly popular and easily accessible with the use technology. The challenge isn’t getting your message out there, but rather telling a story that drives emotional engagement.  The reality is when lawyers try to tell their stories or get their messages across – messages that are […]

6 Ways Law Firms Can Use Video To Enhance SEO

Video content on the web is more popular than ever, and its prevalence is only expected to rise as time goes on. As connection speeds and processors get faster, more and more brands are choosing video as their preferred method for getting their message out to the masses. Audiences, too, choose video as their favorite […]

The Play is the Thing

As we enter our second year in business, we’re very pleased to have a chance to tackle interesting new projects.  We’re keen to take on any challenge that fits with our overall business strategy and mission: “to help companies and professionals in the knowledge industries to understand and leverage the power of social technologies and […]