by Vondrae McCoy | Feb 22, 2023 | Content Marketing
Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Video makes complex topics simple, audiences crave it, and it builds a connection that fosters long-term...
by Vondrae McCoy | Jun 5, 2020 | Content Marketing
Video is critical for law firms that want to continue to engage with their target audiences throughout the COVID-19 pandemic. According to Pew Research, 55% of people watch videos online every day, and that number has only increased with the shelter at home orders....
by Vondrae McCoy | Feb 11, 2020 | Social Media
Did you know that 55% of people watch videos online every day? Statistics also show that social media videos generate up to 1200% more shares than text and images combined. That means that if your law firm is not currently leveraging video in your social media...
by Kevin Vermeulen | Dec 28, 2017 | Content Marketing
These days, when you need something, your first reaction is to reach for your phone. The same can be said about your target market. If they want information right away, they will reflexively use their mobile device to do research. That’s why now, more than ever,...
by Kevin Vermeulen | Dec 7, 2017 | Content Marketing
People are more drawn to visual content than written materials. It’s the brain’s natural response. Visuals are faster and easier to digest. In the past few years, industries have worked out ways to utilize this cognitive process to promote products or services. As...
