Tag: legal marketing

A Legal Marketer's Plea for Change

Editor’s note: This open letter from law firm marketing leaders to partners about their frustrations at the firm was published in 2014 and change has been slow in coming. So, we’re republishing it as a clarion call to law firm partners for change.  Many of our clients and friends are Chief Marketing Officers at some of the […]

Advice to Law Firms: Own Your Media, Don't Rent It

Law firms and legal marketers are spending tens, even hundreds of thousands of dollars for the privilege of placing their content on third party publications or distribution services. The reason law firms are willing to pay for this is to expand their reach. These publications and services have created extensive distribution networks and are (at least […]

How Can Law Firm Marketers Use Twitter Lists?

Twitter lists help you manage your time, organize your feed and stay current on a certain topic or industry. We have written in the past about some basic ways lawyers and legal marketers can use Twitter to raise awareness of their services, strategically grow their networks and position themselves as thought leaders in their areas of […]

Should Law Firms Consider Outsourcing their Content Marketing?

Legal marketing has changed more in the past two years than in the previous 50. The digital economy has forever altered the way lawyers and law firms interact with their clients. Content Marketing has emerged as a central focus and key driver of success in the new digital landscape. This trend is evident across all […]

How Lawyers Can Use Keyword Research to Find Their Niche

All online searches begin with someone — maybe a client or a prospect — typing a keyword into a search box. Finding out what they’re typing, what keywords they’re using to find a lawyer like you is a coveted insight. Placing high in the rankings in response to searches for the right keywords is crucial […]

Why Lawyers Should Avoid Black Hat SEO Companies

When it comes time to make decisions about who is going to handle SEO (search engine optimization) for your law firm’s website, it’s extremely important to make sure that you’re dealing with a reputable person or agency. The wrong choice can lead to not just poor results, but actual damage, up to and including getting […]

Use WordPress for Your Law Firm Website and Blog

If you’re large firm looking to start a blog or a solo just starting out and need a website, use the WordPress platform.  Over the years, I’ve had many conversations with solos, small firm lawyers, and marketers at large firms about establishing and growing their presence online with a solid website and useful blog. Many don’t get their […]

How to Use Evernote to Streamline Law Firm Marketing Ideas and Activities

Evernote for law firms Whether you’re a solo attorney doing your own marketing or the head of a large law firm marketing department, the ideas and activities and follow-ups come fast and furious. You need an application that you can access at your desk and on the go to record ideas as they occur and […]