by Noreen Fishman | Mar 28, 2023 | Content Marketing
Email segmentation is an effective marketing strategy that can increase your law firm’s email open rates and conversion rates. The more relevant your email communication is, the more likely your audience will continue to engage with it. In fact, according to the DMA,...
by Kevin Vermeulen | Nov 1, 2022 | Content Marketing
As marketing efforts continue to transition into our digitally influenced world, email remains one of the pillars of online marketing with the highest return on investment for small businesses. Obviously, the main goal of email marketing for law firms is to drive...
by Kevin Vermeulen | Sep 20, 2022 | Content Marketing
Email has been an essential part of professional marketing since it was invented. Though tools have gotten more sophisticated and the best practices for using them have evolved, email is still one of the most effective marketing channels available. Because of that...
by Talia Schwartz | Nov 22, 2021 | Legal Marketing
In the year 2021, digital marketing is crucial. The challenge is it can feel complicated and overwhelming. Even the biggest believers in digital methods may pause before diving in. That being said, there are a few classic online marketing strategies that business...
by Talia Schwartz | Nov 2, 2020 | Digital Marketing
According to HubSpot, your email list is degrading by almost 23% every year. People change jobs, their email addresses change, or they opt out of your email communications. As a legal marketer, part of your job is updating and adding to your email list to help...
