Tag: Email Marketing

15 Tips to Optimize Law Firm Email Marketing Campaigns

Email has been an essential part of professional marketing since it was invented. Though tools have gotten more sophisticated and the best practices for using them have evolved, email is still one of the most effective marketing channels available. Because of that evolution, what worked 5 years ago no longer works today. There is more […]

7 Timeless Digital Marketing Strategies That Work for Law Firms

In the year 2023, digital marketing is crucial. The challenge is it can feel complicated and overwhelming. Even the biggest believers in digital methods may pause before diving in. That being said, there are a few classic online marketing strategies that business leaders should embrace. These timeless digital marketing strategies are not going anywhere – […]

A Review of Email Marketing Platforms For Law Firms

As marketing efforts continue to transition into our digitally influenced world, email remains one of the pillars of online marketing with the highest return on investment for small businesses. Obviously, the main goal of email marketing for law firms is to drive traffic and convert new leads into clients. Your second priority, however, should be […]

20 Simple Tricks to Grow Your Law Firm’s Email List Faster

According to HubSpot, your email list is degrading by almost 23% every year. People change jobs, their email addresses change, or they opt out of your email communications. As a legal marketer, part of your job is updating and adding to your email list to help generate or nurture leads through email campaigns. Many people […]

A Guide to Creating Effective Law Firm Email Newsletters

Email marketing can be a powerful means of bringing in new and repeat business for law firms. When executed properly, email marketing is a highly targeted and personalized strategy for firms to remain top of mind and build relationships with clients and prospects. Moreover, compared to other marketing channels, email marketing is an inexpensive way […]

Legal Marketing Tools: Enterprise Email Platforms for Law Firms

Email marketing tools Concep, Vuture, and Tikit, go beyond the basics of email which appeals to large law firms with a variety of needs. While it’s certainly not new, email marketing is still important. It remains an effective way of generating leads, building credibility, and strengthening relationships with clients through any device. Over 90% of […]

An Email Marketing Checklist for Law Firms

In the world of digital marketing, email marketing is, without a doubt, the most effective way to convert contacts and leads into clients. With email you have the opportunity to create a one-on-one conversation that instills trust and brings leads and potential clients closer. Most of all, once you have someone’s email address, you have […]

How to Stay Top of Mind With Your Clients and Prospects

How often does someone need legal help? Hopefully, for them, not often. When they do, you want to be the lawyer they call. In order to do that, you need to stay top of mind. As with all marketing efforts, it starts with content. Here, then, is a content roadmap to stay top of mind […]