Archives: Podcasts

Consultant and former Big Law partner, Judy Selby, offers keen insights, strategies and best practices for using LinkedIn for business development and building relationships based on her years of successfully using the platform. The discussion is particularly useful if you’re looking to further your career or go down a new career path.  Subscribe to […]

Lawyer and legal techie, Ivy Grey, joins us to talk about using social media and content to build relationships: figuring out what to be on the social channels, how content plays a role in engaging and building meaningful relationships, and informal mentoring in the space. Advice for lawyers or legal techies wanting to get started? […]

As a lawyer or legal marketer, how do you get the right content to the right people at the right time? Our very own Guy Alvarez, founder of Good2bSocial, joins us on the Legal Marketing 2.0 podcast to discuss the buyer’s journey in the search for legal services and how marketing automation helps to pinpoint […]

Lawyers sell their knowledge and know-how. But how does one demonstrate what they know or that they are a player in a particular field? Jennifer Schaller joins us on the Legal Marketing 2.0 podcast to discuss content marketing, and in particular, thought leadership marketing.   Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google […]

In this episode of the Legal Marketing 2.0 podcast we chat about attorney bios, typically, the highest trafficked pages on a law firm’s website. Mary Trice of Winston & Strawn, shares her experience about the process of identifying the problem, getting everyone at the firm on board, what makes an effective bio, and optimizing each […]

Can you just write the testimonial and I’ll sign off on it? Anyone who’s asked for a testimonial has heard a similar response. In this episode of the Legal Marketing 2.0 podcast, Vikram Rajan talks about why and how lawyers can get authentic testimonials from passionate clients. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, […]

Is social media the new public relations? I posed this question to our guest Ryan King the ‎Director of Communications at the law firm of ‎Ogletree Deakins. Ryan goes on to discuss the relationship between law firm public relations, social media, and content. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google Play, or […]

Editor’s note: At the beginning of each year Good2bSocial’s founder, Guy Alvarez, shares his thoughts in a blog post on digital marketing trends in the legal space for the year ahead. This year, practicing what he preaches, Guy uses a hot trending marketing format-podcasting-to share his thoughts.   Subscribe to the Legal Marketing 2.0 Podcast via Apple […]

Good2bSocial’s founder Guy Alvarez welcomes software engineer and legal marketer Jaron Rubenstein to the podcast. They discuss five questions legal marketers should ask in 2018. Jaron touches on content marketing, engaging with your firm’s target audience, the potential of artificial intelligence in marketing, getting the most out of your content management system, and much more. […]

In this episode, we chat with attorneys Kristin Tyler and Michael Brunet of LAWCLERK™ an online marketplace connecting small firms with freelance lawyers. We discuss the emergence of legal marketplaces, including a discussion of LAWCLERK™ and the opportunities, including personal branding, for today’s lawyers. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or […]

In this episode we talk about the new model for developing lawyers, including the emergence of design thinking and creativity thinking principles, using networks for problem solving, and teaching law students to work in teams to promote innovation. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or RSS feed, and get all of […]

We’re operating in a digital world where clients have so many ways to engage, which is why law firm marketing teams needs somebody to manage the technology. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or RSS feed, and get all of the episodes automatically delivered to your favorite podcast app or RSS […]