Legal Marketing 2.0 Podcast
Legal industry leader and host Guy Alvarez shares deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Ep. 31: Harvard Law's Dr. Heidi Gardner on the Benefits of Smart Collaboration for Law Firms
Collaboration is more important today than it was yesterday and will be more important tomorrow than it is today. Harvard Law's Dr. Heidi Gardner joins Good2bSocial's CEO Guy Alvarez to discuss smart collaboration in the legal industry backed up by data and research....
Podcast Ep. 30: Seyfarth Shaw’s Molly Porter on Creativity in Marketing
Molly Porter (@molly_porter), Director of Marketing at Seyfarth Shaw, chats with Guy Alvarez, about putting together a strategic law firm marketing team by covering the 3 C’s: creative, content, and channels. Molly goes into some depth on the creative aspect, and also...
Podcast Ep. 29: Baker McKenzie's Will White and Erin Nixon on "Don't be Afraid to Fail" Marketing
Baker McKenzie's Will White (@WillWhite365), Global Director of Marketing & Communications, and Erin Nixon (@MrsErinNixon), Head of Digital Marketing join us on the Legal Marketing 2.0 podcast, and encourage legal marketers to: “Don’t be afraid to fail!” Baker...
Podcast Ep. 28: DLA Piper's Juliet McNulty and Josh Epstein Talk Digital Marketing on a Global Scale
In this episode of the Legal Marketing 2.0 podcast, we chat with DLA Piper’s Juliet McNulty, Senior Digital Communications Manager, and Josh Epstein, Director of Communications. DLA Piper has been ranked the top firm in the Social Law Firm Index year after year...
Podcast Ep. 27: Orrick’s Breichen Madej Marsh on Marketing Campaigns and KPIs
In this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with Breichen Madej Marsh, Director of Digital Communications at Orrick. Breichen comes from Big Pharma and shares her experience about bringing lessons learned there to the...
Podcast Ep. 26: K&L Gates CMO Jeff Berardi on Thinking Like a Client
In this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with K&L Gates Chief Marketing Officer Jeff Berardi about their top thought leadership position in the 2017 Social Law Firm Index. Jeff shares insights on marketing,...
Podcast Ep. 25: Behind the Scenes of the 2017 Social Law Firm Index
In this episode of the Legal Marketing 2.0 podcast, we take a behind-the-scenes look at the 2017 Social Law Firm Index methodology with Good2bSocial's Guy Alvarez and Tim Baran. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or RSS...
Podcast Ep. 24: Data Driven Social Media and LinkedIn Deep Dive with Adrian Dayton
In this episode of the Legal Marketing 2.0 podcast, Adrian Dayton joins us to talk about evaluating data so lawyers and marketers can make more informed decisions when it comes to crafting a social media strategy. And, we do a deep dive on LinkedIn, which is...
Podcast Ep. 23: Bob Ambrogi on Legal Technology, Blogging and Social Media
Bob is a lawyer and media consultant and former editor-in-chief of the National Law Journal. He was one of the pioneers in legal blogging. He founded the popular law sites blog 15 years ago and is one of the leading voices on legal technology, social media, and...
Podcast Ep. 22: What is Semantic SEO and Why Should Law Firms Care?
Shownotes Google has placed a focus on connecting visitors to pages with the meaning they’re looking for rather than just exact phrases and keywords to help provide users with the best possible results. For marketers and lawyers, this means thinking about the...
