Legal Marketing 2.0 Podcast
Legal industry leader and host Guy Alvarez shares deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Ep. 21: Legal Marketing Accountability Partners with Ari Kaplan
"Good marketers find a way to empower their audience through their content and initiatives while effective accountability partners empower marketers and lawyers to do so." Ari Kaplan is a lawyer and leading legal industry analyst, keynote speaker,...
Podcast Ep. 20: Small Firm vs. Big Law Marketing with Stefanie Marrone
With more than 15 years of experience in professional services marketing, Stefanie Marrone leads the business development, marketing and communications functions for Tarter Krinsky & Drogin LLP. She works with firm leadership and lawyers to develop...
Podcast Ep. 19: LinkedIn Advertising with Guy Alvarez
Shownotes Law firms and companies trying to target a B2B (business to business) audience are starting to recognize the value of paid LinkedIn advertising. Paid advertising on LinkedIn is a great way to not only expand your reach, but provides you with...
Podcast Ep. 18: WordPress for Lawyers With Jennifer Ellis
Jennifer Ellis is a Pennsylvania legal ethics attorney and marketer. She helps law firms and other businesses maintain a competitive online presence. She also educates attorneys on ethical online conduct. Previously she practiced law with and managed the...
Podcast Ep. 17 Top Three Actions To Take After Building Your Website
Have you built a new website or redesigned your existing one and don’t know what to do next? Podcast Shownotes In this Legal Marketing 2.0 episode, hosts Guy Alvarez and Tim Baran discuss the top three takeaways - content, search engine optimization (SEO),...
Podcast Ep. 15 Law Firm Local SEO With Aaron Shepard
Aaron is an Account Manager at Good2bSocial. His responsibilities include day-to-day account management, social media, and local SEO for clients in the legal industry. He got his start in legal marketing as a Social Media Intern with Good2bSocial. He...
Podcast Ep. 14 Law Firm Brand Research With Elonide Semmes
Law firms are not just about selling legal services but the client's experience receiving those services. To do that you need to marry good industry insight with vigorous market research and exceptional design. Elonide Semmes is the founder and president...
Podcast Ep. 13 Marketing for Litigators with Litigation Funding CMO Gretchen Koehler
How can legal marketers can use litigation funding as a differentiator for their firms' business development efforts? Gretchen Lyn Koehler is the Chief Marketing Officer at Bentham IMF, one of the world’s most successful commercial litigation...
Podcast Ep. 12 Law Firm Directory Submissions With Richard Pinto, Yolanda Cartusciello & Bob Robertson
What are some of the most pressing issues marketers face with law firm directory submissions, and what are some of the hidden benefits? Yolanda Cartusciello is a business development and marketing consultant to law firms with over 20 years of experience...
Podcast Ep. 11 Building a Niche Law Practice With Evan Schwartz
How do lawyers find their niche, why is that important, and how do they grow the practice? As one of Schwartz Law's founding partners, Evan Schwartz is known as a highly skilled litigator and strategist. He is the leader of the firm’s Insurance...
