20 Tactics for Marketing a Law Firm
…target accounts. You can segment people by industry, geography, job title, company name, and more. Read our complimentary eBook, The Law Firm Guide to LinkedIn Advertising to learn how to…
Podcast Ep. 7 Thought Leadership Success With Mark Cohen
…was a co-Founder of Clearspire, a revolutionary law firm/legal service company. He was previously an internationally known civil trial lawyer, as well as a BigLaw partner, national litigation boutique founder,…
Law Firm Landing Pages: What to Do, and What Not To
There’s a reason A/B testing for landing pages is so common. It’s because making even small changes can significantly impact the conversion rate of a page. Tiny things like button…
Top 16 Website Mistakes Legal Marketers Should Avoid
…mistakes that can harm their credibility and ability to be found online. Here is a list of the most common website mistakes that legal marketers need to watch out for….
How Your Law Firm Can Benefit From HubSpot
…firms will do well to start investing in HubSpot today in order to ensure they don’t fall behind their competitors. And best of yet, with HubSpot’s Partner Program, deploying and…
7 Digital Marketing Books that Legal Marketers Should Read
…Brendan Kane Every year it gets harder and harder to succeed on social media. Firms that do well on the platform are very strategic. Kane provides a formula that any…
How Lawyers Can Use LinkedIn Live Streaming and Events to Reach Their Audience
…would be interested in. Brainstorm topics ahead of time so you can share valuable, compelling information. Announce a new service or partnership: You can bring on representatives of both companies…
How to Develop a Hashtag Strategy for Your Law Firm
Social media is an increasingly critical component of law firm marketing. Channels like Facebook, Instagram, LinkedIn and Twitter are powerful tools that help firms reach and influence clients and prospects….
A/B Testing: Increasing The Success Of Your Email Marketing Campaigns
…This is where A/B tests come in. Making use of this method guarantees that you get more engagement out of every email or newsletter you send. The biggest and most…
Tips For a Well Written and Optimized Attorney Biography Page
…comes to search engine optimization and generating free traffic back to your firm’s website. In fact, in the case of lawyers, up to 80% of the traffic coming from search…
How to Generate Leads Using Video
…critical element of a video campaign is producing the right video. To create a highly efficient marketing video, consider these factors: Type Of Video To begin, pick the kind and…
How Content Curation helps Lawyers Enhance Their Thought Leadership
…So what exactly is content curation and why should lawyers and legal marketers consider it to be a critical component of their overall digital marketing strategy? To put it simply,…