Podcast Ep. 54: Despina Kartson on the Evolution of Legal Marketing
Our guest today is Despina Kartson, global director of business development and communications at Jones Day, who speaks with us about the biggest changes in legal marketing, as well as…
Are Law Firm Intranets becoming Irrelevant?
…way communication, enterprise social networks are designed to foster two way conversations and sharing amongst all members of the firm. Instead of a centralized communications team using the intranet to…
What is a Practice Platform?
…But this was back in 2009 or 2010, before the concept of an authors’ platform had attained enough currency to become a staple of trade publishing listicals and web commerce….
How to Build an Attorney Search Engine Marketing (SEM) Strategy for 2023
…Focus on 5-10 broader topics, and then break those down into a “cluster” of content. Consider a variety of content assets like blogs, infographics, white papers, webinars, etc., and then…
Podcast Ep. 39: Optimizing Attorney Bios With Mary Trice
…Reader. Shownotes Today’s guest, Mary Trice, is the Digital & Marketing Communications Manager at Winston & Strawn LLP and manages the firm’s digital marketing strategy and initiatives. In 2014, her…
Determining if Paid Social Media Is Right For Your Law Firm
…to carefully consider all the elements of paid campaigns before getting started. https://good2bsocial.com/wp-content/uploads/2023/02/Elegant-and-Professional-Company-Business-Proposal-Presentation-1.mp4 Reviewing the Major Social Media Tools As we mentioned, each channel has unique features that make it…
Important Questions For Your Digital Marketing Agency
…actually causing negative outcomes. Working with an agency can be difficult if they don’t fully understand your goals. In order to be successful, you need to clearly communicate what your…
Repurposing Law Firm Content for Featured Snippets
…list. These can be numbered, such as when there are steps that should be taken in a certain order, or bulleted when specific order doesn’t matter. For these types, you…
How To Attract Podcast Guests For Your Law Firm’s Podcast
…to follow up once with a cold contact and twice with a warm contact. Reiterate your request and be clear about the time commitment. Word of Mouth Consider reaching out…
5 Best Practices to Improve your Law Firm’s LinkedIn Ad Performance
…struggling with LinkedIn advertising, we can be of assistance. We help firms to develop the right strategies, create compelling content, and optimize bidding in order to generate real leads from…
Leveraging AI for Content Creation
…humans are complementary and lead to an improved experience overall. However, it can be tempting to take things too far in the interest of higher rankings. If you only consider…
25 Ways to Slice Your Law Firm’s Email Database for Better List Segmentation
Email segmentation is an effective marketing strategy that can increase your law firm’s email open rates and conversion rates. The more relevant your email communication is, the more likely your…