SEO Update for Law Firms: Does Content Hidden in Tabs Hurt Your SEO Ranking?
…conventional wisdom dictated that material inside hidden and collapsed tabs was indexed and ranked in totality with other web content. There have been multiple tests and case studies completed to…
Navigating LinkedIn: Overcoming Frustration and Finding Hidden Gems
…click on “My Groups” in the header menu. The “Works” tab also includes “Learning,” an e-learning portal with over 5,000 courses largely comprised of the former Lynda.com which LinkedIn acquired….
What Lawyers Should Know About Duplicate Content
…someone enters your domain name into their browser, you could, depending on your server configuration, possibly access that page through any of the 3 following URLs: http://www.example.com/spanish http://www.example.com/spanish/ http://www.example.com/spanish/index.html All…
Advice to Law Firms: Own Your Media, Don't Rent It
…the case with B2C companies, even B2B companies are building their own media channels and bypassing traditional trade publishers. For example American Express OPEN forum which launched in 2007 provides…
A Comprehensive Guide to Hiring a Content Marketing Company for Law Firms
…is the cost? 5. Start the Content Process We suggest beginning with a short meeting to clarify requirements, how you will communicate moving forward, and the company’s availability. If you’re…
Ten Tips for Building a Thriving Online Social Community
…one or more dedicated community managers The single most important component to insure a thriving community is the community manager. This is the person(s) that will engage with your community…
How to Conduct Competitor Analysis When Marketing Law Firms
…How to Complete an Impactful Competitive Analysis Hopefully, you’re convinced that it’s a good time to conduct a new competitor analysis – even if you have completed one before. To…
How to Find the Best Keywords For Your Law Firm’s SEO Campaign
…object accident while working construction, falling object at construction job, falling object lawsuit Worker’s compensation> how to get worker’s compensation, worker’s compensation lawsuit Ladder accidents> who is liable for ladder…
A Guide to Social Media Compliance
…post something that can get you into trouble. Compliance Tools That is where social media compliance tools come in. Social media compliance tools allow a business to manage their employee’s…
Good2bSocial named one of America’s Fastest-Growing Private Companies by Inc. Magazine
…5000 list feels like one of the most important rosters of companies ever compiled,” says Scott Omelianuk, editor-in-chief of Inc. “Building one of the fastest-growing companies in America in any…
How Legal Marketers Can Optimize Their LinkedIn Company Page for 2023
…company page post, click the “Notify Employees” link. Then LinkedIn will immediately alert your employees to new company page content. Encourage your staff to react to, comment on, or share…
12 Compelling Calls-to-Action (CTAs) for Law Firm Blogs
…CTA, this is a CTA positioned around a free offer like a lead magnet. Consider adding a sense of urgency to download the lead magnet. So for example, if your…