Five Reasons Why Client Journey Mapping Really Matters
…compare, share and consume techniques previously reserved for retail marketing. But just as the beginning of the journey becomes more complex, drawn out and fragmented, law firm clients continue to…
How Lawyers Can Use Keyword Research to Improve Website Traffic
All online searches begin with someone — maybe a client or a prospect — typing a keyword or (key phrase) into a search engine. Researching and uncovering the common keywords…
How to Get Your Law Firm Content Found and Read
…you already have fodder for a useful weekly or monthly email newsletter. Use a email platform like MailChimp which comes with a library of templates and is free for up…
Branding Your Law Firm
…be tempting to emulate the branding of a successful competitor, it’s always better to try and stand out. When it comes to law firm branding, think about how your law…
5 Ways To Fine-Tune Your Law Firm Contact Page For Better Conversions
…on every page of your website in either the header, footer or menu. If one of your visitors decides they want to get in touch with you, they should be…
Chatbots for Lawyers: The Art of Conversational Marketing
…bot conversation. Some common functions of chatbots for lawyers include lead generation, client service, and gathering information. Choose the Chatbot Location Based on Client Presence There are many types of…
Podcast Ep. 80: The Importance of Digital Knowledge Management
…buy yourself a smart speaker to learn how you appear and how your competitors appear when they’re spoken out loud. Then, get your technical staff in order. Ensuring that aspects…
Rebuilding Your Law Practice as a Social Practice- Blawgs
…in Philadelphia. The content here is more personal in flavor, not so much oriented to substantive content, and includes commentary on topical issues. It also functions more as a community…
Law Firm SEO: 19 SEO Tips To Dominate Google
…and optimize your site’s performance to ensure it meets the evolving expectations of both users and search engines. 3. Focus on a Client Journey When it Comes to Keywords. You…
7 Tips to Help Law Firms Run a Retargeting Campaign On LinkedIn
…to upload lists of company names so you can run campaigns that specifically target employees of that company. 4. Target funnel stages with email You can also use Matched Audiences…
AI in Legal Marketing: How to Leverage this Powerful New Technology for Your Next Campaign
…to email marketing. Here are some examples, but this is not a comprehensive list. Remember to consider your own firm’s goals and how such a tool can help with your…
Custom-Crafted Omnichannel Strategies for Law Firms
…in silos, which can hinder a unified approach to omnichannel marketing. Data Management Complexity: The effective use of client data across multiple channels introduces complexities in data management, compliance, and…