What Law Firms Need to Know About LinkedIn in 2024
…before. 2024 LinkedIn Trends In particular, LinkedIn has embraced artificial intelligence (AI) and is using it to launch other integrations on the platform. Users can expect a shift toward more…
How LinkedIn’s Revenue Attribution Report Helps Legal Marketers Justify Ad Spend and Optimize Results
…average days to close, etc). Takeaway: LinkedIn users who employ the report are seeing powerful results already. For example, according to LinkedIn, one company found that LinkedIn-influenced opportunities were 39%…
LinkedIn Ads for Law Firms: The New Conversation Ads
…can add direct action CTA buttons into your Sponsored InMails – or ‘Message Ads’ as LinkedIn now calls them. According to LinkedIn’s own statistics, messages on the platform have quadrupled…
5 Ways LinkedIn Advertising is Unique from Other Social Platforms
…media marketing, keep reading to learn about a few things that set LinkedIn apart. LinkedIn is a truly professional platform With over 660 million active users, LinkedIn boasts a huge…
How to Run a Successful LinkedIn Ad Campaign for Your Law Firm
As LinkedIn continues to rise in popularity, it’s pivotal to learn how to run a successful LinkedIn ad campaign for your law firm. LinkedIn’s membership and usage continues to grow…
How the LinkedIn Campaign Manager Update Affects Law Firms
Your law firm likely uses LinkedIn as part of your digital marketing strategy to enable you to reach and engage with your target audience. To make the most of LinkedIn,…
How Legal Professionals Can Use the New LinkedIn Events for Networking
…are extensive, including networking. Why LinkedIn Added Events For most people who use LinkedIn, the lack of an events function was somewhat surprising. Since LinkedIn describes itself as the biggest…
How Legal Marketers Can Improve Their LinkedIn Organic Search
LinkedIn is an important part of marketing for professional services. In fact, LinkedIn saw a large increase in conversations among users last year. But if you want more traction on…
Social Selling on LinkedIn: 12 Tips Legal Organizations Should Follow When Building an Effective Profile
…client. 1. Include your value proposition in your headline A LinkedIn headline is the section at the top of a LinkedIn user’s profile where they can describe what they do…
Podcast Episode 173: Back to Basics: LinkedIn Fundamentals for Attorneys and How to Level-Up
…perspective, why should attorneys join and use LinkedIn? There are just so many reasons as I’m sure you’d agree. Over the years Linkedin has become very widely regarded as the…
Podcast Ep. 24: Data Driven Social Media and LinkedIn Deep Dive with Adrian Dayton
…to share often and discover what content makes the most impact. LinkedIn as a Social Network In the past, LinkedIn was known as less of a social network and more…
5 LinkedIn Accounts of Law Firms Doing It Right
…include a document post version of the report for easy viewing on LinkedIn. 4. White & Case White & Case leverages every aspect of LinkedIn to connect with its audience….