A Lawyer’s Guide to LinkedIn Marketing: 9 Best Practices
…a robust description of your firm. 9. Consider LinkedIn advertising LinkedIn offers the options of sponsored content, sponsored inmail, and text ads. Depending on your law firm’s goals on LinkedIn,…
How Lawyers Can Use LinkedIn for Content Marketing
…can easily use LinkedIn for content marketing. Using LinkedIn Publisher LinkedIn Publisher is the aspect of the platform that lets you create traditional long-form content then share it on the…
The Law Firm Guide to LinkedIn Advertising: 10 Questions Answered
…LinkedIn advertising platform does a great job of preventing you from competing with yourself. LinkedIn will take your relevancy score in a pre-auction phase from both campaigns and both ads…
12 Tricks for Optimizing Your Law Firm’s LinkedIn Ads
…optimize your law firm’s LinkedIn ads for maximum performance. As more and more law firms leverage LinkedIn advertising, knowing how to run successful campaigns is becoming exceedingly important for law…
Maximizing LinkedIn Advertising for Law Firms
…LinkedIn advertising, it’s crucial to lay the groundwork for a strategic approach that resonates with the law industry. Understanding the pulsating hubs of legal discourse within LinkedIn, from specialized groups…
New LinkedIn Features for Law Firms
…take advantage. Here’s what legal marketers need to know about the newest LinkedIn features for law firms. LinkedIn Features for Law Firms New Post Template Availability One of the big…
Should Lawyers Start a LinkedIn Newsletter?
…know about starting a LinkedIn newsletter for lawyers. The Newsletter Concept LinkedIn has always had an article feature, and the newsletter capability came naturally from that. According to LinkedIn, newsletters…
How to Build a LinkedIn Strategy for Your Law Firm
…insights and refine your law firm’s LinkedIn strategy. To draw even more insights from your LinkedIn presence, such as website visits and audience demographics, install the LinkedIn insights pixel on…
5 Inspiring Law Firm LinkedIn Pages
…Case We recently discussed the White & Case’s LinkedIn presence when it earned the #1 LinkedIn ranking in the 2018 Social Law Firm Index. The firm currently has 73,840 followers…
What Law Firms Need to Know About the New LinkedIn Groups
Last week, LinkedIn made a new announcement about the future of LinkedIn Groups. Law firms that use LinkedIn for professional networking or legal marketing will want to ensure that they…
LinkedIn Matched Audiences: A Game Changer for Corporate Law Firms
…people who are already familiar with their brand. LinkedIn’s Eva Chao introduced the three new features in a post on, where else, LinkedIn: “With Matched Audiences you can use LinkedIn…
Podcast Ep. 43: LinkedIn for Business Development and Relationships With Judy Selby
…Twitter | LinkedIn How has your LInkedIn strategy evolved over the years? You can’t just decide to jump on LinkedIn after you decide to rebrand yourself or switch careers. A…