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Your blog is a critical marketing tool. Since your law firm’s product is essentially expertise, populating a blog with posts that display that knowledge is a huge step for marketing. If you can convince the people who actually have that expertise to contribute to your blog, that’s even better. While it can be difficult to […]

As we enter 2024, the world of legal marketing is undergoing transformative changes. In this blog post, we’ll delve into the evolving landscape, exploring four major predictions that will reshape the strategies employed by law firms: the growing influence of AI, the untapped potential of TikTok, the continued rise in video marketing popularity, and the […]

Website accessibility is as important as SEO, but it’s often treated as an afterthought. The fact is, website structure and accommodations are integral parts of search engine optimization that help all visitors access your content. Without it, you’re essentially ignoring people with certain disabilities, which not only hurts your visitors but also your signals to […]

Content marketing is vital for law firms. A strong content marketing strategy helps firms establish authority, educate clients, build trust, and enhance their online visibility. It differentiates firms from competitors, serving as a cost-effective lead-generation tool. By regularly publishing content, law firms stay top-of-mind for potential clients, influencing decisions and driving business growth in a […]

As we prepare to move into a new year, it’s important to take stock of the trends shaping future SEO activity. With the rise of AI, it’s becoming even more crucial for search engines to understand user intent, prioritize user experience, and gauge trust and credibility. This means you may need to tweak your current […]

The world of digital marketing is always changing. Strategies that aid businesses in achieving success in a given year might not in another. As 2023 draws to a close, we can assess the most popular strategies used by legal marketers. The main developments in legal marketing over the past year are summarized here. Legal Marketing Trends […]

As we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not just advantageous but imperative for success. Our legal marketing blog has served as a conduit for insightful exploration, offering a broad […]

LinkedIn continues to advance its content ecosystem. You can use the various features available to better connect with decision-makers. When used effectively, LinkedIn can provide new avenues for business development, strengthen brand recognition, and raise one’s profile in the legal industry. In this post, we are exploring some advanced content tactics that will help you […]

Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top leaders and rainmakers in the world of legal marketing. From the rise of AI technology to the acquisition of Good2bSocial by Best Lawyers®, there was truly no shortage of important issues addressed […]

We all know content is king, but many marketers struggle to come up with new ideas and new material on a consistent basis. In many ways, digivtal marketing is a race to create compelling content – which is easier said than done. However, many firms are turning to new AI tools in order to generate […]

What is SEO and Why Should Law Firms Use It? Search engine optimization  (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for any business looking to drive engagement and generate new leads. Yet time and again, law firms overlook SEO – a […]

AI-powered tools are becoming standard in every sector, and the legal industry is no exception. With the recent introduction of the new AI-powered LinkedIn Premium experience, lawyers, law firms, and legal marketers can now leverage advanced algorithms to unlock new opportunities, streamline their job search, and gain unprecedented insight into potential clients and leads. So, […]