Want to generate more leads from your law firm’s website? Here are five tips that will help you do just that. Lawyers and law firms spend countless dollars on building and refining their website. A common myth that many legal professionals may have is that once their firm’s website is up, obtaining new clients should come effortlessly. However, increasing business development opportunities and leads are more than just building a website. If you build it, they will probably not come – but do not fret! Here are 5 easy steps to collect more leads and turn your law firm’s website into a lead generation machine.

Step 1: Increase Visibility 

In order for potential clients to work with your law firm, they need to be able to find your website first. legal professionals allocate a specific budget to upgrade their website, but if no one is visiting your site, then it will not generate any leads for your practice.

The best way to increase visibility to your law firm’s website is through search engine optimization (SEO). This means setting up your webpages in a certain manner or format to increase search visibility and improve the ranking of your keywords in search engines. Use keywords that apply to your target audience in order to show up on search results. 

For more secrets on how to increase visibility through SEO strategies, download our complimentary eBook, SEO for Law Firm Websites.

Step 2: Make Yourself Easy To Contact

Clients are browsing through countless firms to find the right fit for them. You want to be able to stand out and make yourself or your firm standout. Make your firm easy to contact by having visible and updated information on your website. To make sure you don’t miss any inquiries, we recommend setting up landing pages, chatbots, and contact notifications through CRMs tools like Hubspot

Step 3: Prove That You Are A Credible Source 

A high-risk decision making factor for many clients is trust. Though your website may claim that your law firm has expert knowledge in your practice, how can you prove to the client that you are a credible source? A few great ways to do this by producing any podcast, videos, and blogs for your website. Another good idea is to have reviews, testimonials, as well as case studies that illustrate to prospects the type of work you do and how you have been able to help others with similar legal issues.

Step 4: Provide Your Clients With Value

The secret to converting website visitors into leads is providing them with enough value to keep them returning to your site. By providing client centric content that is educational and informative you can answer some of the questions they have prior to speaking with you. Since you have already given them something of value, prospective clients will be more likely to return since they view you as a knowledgeable attorney.

Step 5: Offer a Lead Magnet

Lead magnets are digital products such as eBooks, whitepapers, checklists, reports, and the like, that help your potential clients solve a problem. Lead magnets should be “gated”, which means that the content is inaccessible unless someone provides their information. If you offer valuable and timely lead magnets, visitors will be happy to hand over their email address in exchange for a download. Once they do, you can keep in touch with them, and begin the process of nurturing them as leads.

And you can also pick up leads on your site by offering access to webinars hosted by your law firm – both upcoming and on-demand ones.


Utilize these 5 steps to generate more leads from your law firm’s website. Once you begin to increase your visibility, build trust, offer lead magnets, and make it easy for the client to contact you, then qualified leads will begin to increase.

Do you need more help in generating leads from your website? Are you frustrated that you have spent time and money on your website but you are not getting the results you had hoped for? Contact us for help. 

Updated and Republished from Sept 6, 2019.

law firm websites