We Help Our Clients Generate New Business
SEO for Law Firms
No doubt, websites drive new business. But what if your future client can’t find your law firm online?
The goal of SEO (Search Engine Optimization) is simple: drive traffic to your law firm’s website and raise your search rankings. But effective SEO for law firms takes time, attention and skill. And the process needs to be implemented every time you publish new content on your website. SEO is really just one part of a multichannel digital marketing strategy. To truly optimize your website’s performance, you need to blend elements of website design, content marketing, email marketing and social media. For example, Google and other search engines now favor the content that people are reading, reacting to, and sharing across social networks. Basically, the more people like your content, the easier new people will find it. To encourage frequent, consistent engagement on your social networks, we help you create a content marketing strategy designed to inform, educate and captivate your target audience.
How we do it
Audience Profiles:
We start by conducting research to understand your target audience. What problems do they need to solve, and what questions do they need to answer, now and in the future?
Predict Behavior:
Using our proprietary SEO methodology, we anticipate what your audience is looking for, and what kinds of search terms and strings correspond to their needs and interests.
Optimal Keywords:
We identify the keywords and phrases that make your content accessible, relevant and client-focused so that the right people find you.
Monitoring and Reporting:
We track and report on your keyword rankings and uncover opportunities to add more external links to your site.
Selective Targeting:
We use local SEO methods to promote your site and specific pages in targeted geographic locations.
SEO is a living, evolving discipline. If you’re not on top of the ever-changing search engine algorithms, your SEO efforts could do more harm than good. We’re in the trenches every day, and well-versed in the best practices that apply to today’s SEO for law firms. Working with us, you’ll always be in compliance with Google and other search engine webmaster guidelines.
The Role of Lawyers in the Marketing Process
While many lawyers recognize the importance of marketing for growing their practices, there are still a great number of lawyers who are anti-marketing for various reasons. Some lawyers are generally skeptical of the need for marketing, uncomfortable with the idea of...
10 Tips for Writing an Effective Law Firm Blog Post
Is blogging something your firm spends a good amount of time and energy on? Or is it something you do, as you have time, and check off your to-do list? The fact is, in this digital world where content marketing gets more bang for your buck than most methods, blogging...
The ABC’s of Writing Winning Law Firm Headlines
Content is more important than ever. If you can’t engage, you can’t win with marketing in today’s landscape. Successful content marketing begins with the headline. Think of how many pieces of content you make time to read, simply because of the headline. The opposite...
5 Ways to Get More Attention From Your Law Firm’s Newsletters
Newsletters are an excellent way to kill many birds with one stone, but there’s a fine balance between utilizing the tool properly and having your emails land in your client’s spam box. Finding a way to both engage and inform your target audience can be extremely...
