We Help Our Clients Generate New Business
SEO for Law Firms
No doubt, websites drive new business. But what if your future client can’t find your law firm online?
The goal of SEO (Search Engine Optimization) is simple: drive traffic to your law firm’s website and raise your search rankings. But effective SEO for law firms takes time, attention and skill. And the process needs to be implemented every time you publish new content on your website. SEO is really just one part of a multichannel digital marketing strategy. To truly optimize your website’s performance, you need to blend elements of website design, content marketing, email marketing and social media. For example, Google and other search engines now favor the content that people are reading, reacting to, and sharing across social networks. Basically, the more people like your content, the easier new people will find it. To encourage frequent, consistent engagement on your social networks, we help you create a content marketing strategy designed to inform, educate and captivate your target audience.
How we do it
Audience Profiles:
We start by conducting research to understand your target audience. What problems do they need to solve, and what questions do they need to answer, now and in the future?
Predict Behavior:
Using our proprietary SEO methodology, we anticipate what your audience is looking for, and what kinds of search terms and strings correspond to their needs and interests.
Optimal Keywords:
We identify the keywords and phrases that make your content accessible, relevant and client-focused so that the right people find you.
Monitoring and Reporting:
We track and report on your keyword rankings and uncover opportunities to add more external links to your site.
Selective Targeting:
We use local SEO methods to promote your site and specific pages in targeted geographic locations.
SEO is a living, evolving discipline. If you’re not on top of the ever-changing search engine algorithms, your SEO efforts could do more harm than good. We’re in the trenches every day, and well-versed in the best practices that apply to today’s SEO for law firms. Working with us, you’ll always be in compliance with Google and other search engine webmaster guidelines.
How Law Firms Can Use Social Media to Increase Employee Engagement and Advocacy
Law firm use of social media has continually grown over the past six years. As we enter the second phase of social media marketing by law firms, the focus has begun to shift from merely participating in social media to generating some measurable business value and...
How Law Firms Can Use Scrum for Content Marketing
Agile methodologies have long been a popular resource for software and technology development. Scrum, in particular, is a concept that has gained popularity in content marketing project management as well. If you’re not familiar with the term, Scrum refers to a...
How Law Firms Can Map Content to Their Marketing Funnel to Increase Conversions
Digital marketing continues to change the way clients find and interact with law firms. Advertising where prospects or future clients might see you is a great start - but you’ll need a more sophisticated plan to attract and engage them. In today’s highly competitive...
15 Questions Law Firm’s Can Use to Build Their Client Personas
A buyer persona - or, in the case of law firms, a “client persona” - is a key piece of your marketing puzzle. How can you determine who to market to, if you don’t have thoughtful personas built out? Here are 15 simple questions to help you build your ideal client...
