We Help Our Clients Generate New Business
SEO for Law Firms
No doubt, websites drive new business. But what if your future client can’t find your law firm online?
The goal of SEO (Search Engine Optimization) is simple: drive traffic to your law firms website and raise your search rankings. But effective SEO takes time, attention and skill. And the process needs to be implemented every time you publish new content on your website. SEO is really just one part of a multichannel digital marketing strategy. To truly optimize your website’s performance, you need to blend elements of website design, content marketing, email marketing and social media. For example, Google and other search engines now favor the content that people are reading, reacting to, and sharing across social networks. Basically, the more people like your content, the easier new people will find it. To encourage frequent, consistent engagement on your social networks, we help you create a content marketing strategy designed to inform, educate and captivate your target audience.
How we do it
Audience Profiles:
We start by conducting research to understand your target audience. What problems do they need to solve, and what questions do they need to answer, now and in the future?
Predict Behavior:
Using our proprietary SEO methodology, we anticipate what your audience is looking for, and what kinds of search terms and strings correspond to their needs and interests.
Optimal Keywords:
We identify the keywords and phrases that make your content accessible, relevant and client-focused so that the right people find you.
Monitoring and Reporting:
We track and report on your keyword rankings and uncover opportunities to add more external links to your site.
Selective Targeting:
We use local SEO methods to promote your site and specific pages in targeted geographic locations.
SEO is a living, evolving discipline. If you’re not on top of the ever-changing search engine algorithms, your SEO efforts could do more harm than good. We’re in the trenches every day, and well-versed in the best practices that apply to today’s SEO. Working with us, you’ll always be in compliance with Google and other search engine webmaster guidelines.
Podcast Ep. 47: Competitive Advantage – Focus on the Client Experience With One North’s John Simpson
How do you create client loyalty? it's all about the client experience. One North’s John Simpson joins Good2bSocial’s Guy Alvarez and provides insights into how to create client loyalty, how understanding the customer involves deep research to gather data, and how...
Top Hosting Services for Legal Podcasts
Podcasts can be a great way for a law firm to communicate with their online audience. They’re a perfect way to capture the attention of people who are interested in what you’ve got to say, but don’t want to sit down and read an article. Podcasts allow people to absorb...
Podcast Ep. 45: Content Marketing Strategy for Legal Tech Companies
What is "content"? Content is essentially everything your customer or prospect touches or interacts with.” This pithy and spot-on description comes from Ann Handley, in her excellent book Everybody Writes. She’s the Head of Content at MarketingProfs and knows of what...
How Your Law Firm Can Create Better Content Using SEO Tools and Practices
Good content is the heart and soul of a successful online marketing strategy. From text to images, videos, and overall layout, content can make or break an entire campaign. It is important to add value to an already large pool of information. You can’t just be echoing...
