Author: Tim Baran

Is social media the new public relations? I posed this question to our guest Ryan King the ‎Director of Communications at the law firm of ‎Ogletree Deakins. Ryan goes on to discuss the relationship between law firm public relations, social media, and content. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google Play, or […]

Content helps to promote your brand, establish expertise, and build trust. Whether you’re a tech startup or a mature organization serving the legal community, potential customer and industry leaders use content to find and validate you, what you do, and the products and services you offer. Here are top ideas and formats to throw into […]

In this episode we talk about the new model for developing lawyers, including the emergence of design thinking and creativity thinking principles, using networks for problem solving, and teaching law students to work in teams to promote innovation. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or RSS feed, and get all of […]

This year Good2bSocial launched the Legal Marketing 2.0 podcast because we practice what we preach. And what an amazing journey it’s been, meeting and engaging with innovators and thought leaders in the legal profession and sharing thoughtful insights and useful tips for legal marketers and lawyers. We’d like to take this time to thank our […]

Of the almost 200 posts we published on this blog in 2017, a few remained popular throughout the year, while others published later in the year quickly gained readership and made our list. The topics covered include content, social media, SEO, analytics, and more. Here, then, are the top 10 legal marketing posts of 2017 […]

The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe their […]

The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe their […]

The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe their […]

The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe their […]

The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. White & Case achieved the top Twitter ranking. A standout feature […]

According to a HubSpot compilation of statistics on the use of visuals: Tweets with images receive 150% more retweets than tweets without images. Facebook posts with images see 2.3X more engagement than those without images. In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received […]

  Bob is a lawyer and media consultant and former editor-in-chief of the National Law Journal. He was one of the pioneers in legal blogging. He founded the popular law sites blog 15 years ago and is one of the leading voices on legal technology, social media, and the internet. In addition to practicing law, Bob […]