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5 Benefits for Law Firms using Google Tag Manager

by Paola Henriquez • August 12th, 2019 • Measurement and Analytics | Blog

tag management What is Google Tag Manager? Google Tag Manager, or GTM, delivers simple, reliable, easily integrated tag management solutions. To simply put it, Google Tag Manager creates tags to send user interaction data to Google Analytics. This saves you time and creates complex customized tags for your site. If you’re unfamiliar with the software, we’ve written up 5 benefits for law firms using Google Tag Manager.

Implementation Speed

We’ve gone over how marketing automation systems can speed up processes at your law firm before. Because of this, you may want to include Google Tag Manager in your firm’s digital strategy. Through this platform, marketing professionals are able to update changes and include new tags at a quicker rate. Modifications can occur quicker and more often without having to reach out to a developer. Another perk is that Google Tag Manager will help speed up your site due to its asynchronous loading system. Allowing your page to load separately and therefore, quicker.


After countless dollars and hours going towards perfecting your site, that last thing you want to happen is for the site to get hacked or malfunction. Fortunately, Google Tag Manager won’t allow either of these to happen. GTM gives you control of who has access to your firm’s account information. This access can be modified or revoked at any time. Through standardized templates, you can avoid common tagging errors and any room for any potential scripting mistakes.

Coding Tags

Not a coding wizard? Not a worry. Google Tag Manager makes it easy for lawyers to add more complex tags with a minimal amount of coding, and add baseline tags without writing a single line of code. Google Tag Manager also has a library of built-in tags, Adword conversions, and a plethora of third party tags. Allowing firms that are just getting started on the concept of tagging to focus more on their clients and bigger projects rather than complicated coding solutions.

Debug Options 

A critical step that will undoubtedly save time for your marketing team is making sure tags work before they’re published to the live website. Thankfully Google Tag Manager has a feature where you can personally test and debug each update in your browser on your actual site before publishing the change. This is an invaluable feature because being able to view these changes before they go live could save you from plenty of roadblocks and setbacks

Workspaces and Environments 

Does your firm have multiple practices or multiple locations? The Environments feature on Google Tag Manager makes dividing spaces to tag multiple projects and responsibilities easier. It creates multiple versions of the same container that can be used across multiple instances of the site. This is a great feature for organizing pre-planned tags before they go live. Essentially speeding up the process for firms working with outside developers or agencies. Check out this post for more information on how to use GTM’s Environments feature. 


Google Tag Manager is a great tool that enables law firms to gain a better understanding of their digital analytics. By using Google Tag Manager, law firms can easily add tags from different platforms and manage those tags in a safe and secure manner. There are many benefits for law firms using Google Tag Manager. If you need help with setting up Google Tag Manager or have questions about what the right digital analytics for your firm should be, feel free to reach out to us today.

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