Author: Natalie Moe

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Todd Smith and Jody Sanders. Jody and Todd both practice civil appellate law. Traditionally, that involves writing appellate briefs and presenting oral arguments to appellate courts, but they both do a lot of work in trial courts as well. Their trial court […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Boyd who is a 25 year veteran of the legal industry. She started her career at law firms Shearman & Sterling and White & Case. After completing her MBA at NYU in 2014, she took her business and legal experience to […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bob Wallace. Bob Wallace is a 40-year veteran practitioner of sports law, 30 of those representing three NFL teams. He currently chairs the sports law group of Thompson Coburn LLP. Thompson Coburn has offices in St. Louis, Chicago, Dallas, Los Angeles, New […]

Artificial intelligence has been revolutionizing the digital marketing and PPC landscape for quite some time now, but its growth and capabilities have accelerated exponentially over these past few months. Now, AI is easy to use and implement, and there are many benefits law firms can reap when they weld the technology effectively. Although AI seems complex […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julie Lorson to discuss the topic of Artifical Intelligence (AI) and its impact on search engine optimization (SEO). Julie has been working in SEO for over 15 years. For the past 6, she has focused on SEO specifically for law firms Over […]

A best practice is “a standard or set of guidelines that is known to produce good outcomes if followed.” Best practices are hugely helpful because they allow you to make use of experiences prior to your own. However, “best” doesn’t mean “indisputable”, or something you need to use in every circumstance. When it comes to […]

In this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez, the CEO and Founder of Good2bSocial, talks about some of the biggest mistakes that law firms make when it comes to handling their digital marketing credentials while transitioning from one agency to another. There are four specific areas Guy covers, where these issues come […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alexandra Morren, a competitive intelligence analyst at Morris, Nichols, Arsht & Tunnell LLP. She has served in various roles within the marketing field for nearly a decade and has worked in the legal space for over half that time. At her current […]

In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Shreya Ley. Shreya is a lawyer at LayRoots, an asset protection firm that helps people protect themselves from stupid lawsuits. She loves being a business owner, talking to people, cooking, and spending time outdoors. Shreya and her husband Colin have owned Lay […]

In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Lloyd Johnson. Lloyd is the visionary and CEO of Chief Legal Executive LLC. He also founded the Black In-House Counsel. Lloyd continued his work in women’s advocacy with the creation of the groundbreaking Women, Influence & Power and the Law annual conference, […]

In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Dominic Ayres. Dominic is the Senior Client Development Manager at Eversheds Sutherland. He heads up the development and growth of international client relationships and sector strategy. Dominic recently authored ‘How to Advance Your Career in Professional Services Marketing‘ where he speaks about […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jay Plum, the Senior Director of Communications at Bracewell, where he works to implement integrated communication strategies and supports revenue through the growth of digital and social media. Jay also handles branding, brand management, PR, video marketing, and content marketing. In today’s […]