Author: Natalie Moe

Podcast Ep. 150: The Importance of Client Centric Law and Why Sector Focused Sales is Necessary in the Legal Industry

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Catherine Zinn. Catherine Zinn is the Chief Client Officer at Baker Botts, an international law firm in the energy and technology sectors. As the Chief Client Officer, Catherine oversees social media, marketing, communications, sector-focused sales, client development, coaching, business development, and lateral […]

How Lawyers Can Write Effective Blog Posts

Blogging is essential for establishing thought leadership, but many lawyers are intimidated by the process because they don’t consider themselves great writers. The truth is: you don’t need to be a terrific writer to have a terrific legal blog! People who don’t write professionally can learn new skills and apply best practices that make for […]

7 Tips on How Attorneys Can Use SEO to Generate Leads and Grow Their Practice

Growing your practice is heavily dependent on lead generation. SEO plays a surprisingly impactful role in attorney lead generation. Though SEO and lead generation involve two different strategies, they are both part of an effective marketing plan that can help your firm to grow. In this post, we’ll share seven tips for SEO lead generation […]

Podcast Ep. 149: Finding Your Voice on Social Media

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Christopher Melcher. Business owners, celebrities, and trust beneficiaries across California turn to Christopher Melcher for assistance protecting their most valuable assets in high stakes divorces. With deep experience in complex family law litigation and premarital agreements, he provides tactical representation in the most […]

7 Components of a Successful Law Firm Landing Page

Landing pages are a smart way to get web visitors to interact with your site. Whether you’re trying to engage with future clients, get people to take a targeted action, or promote something specific, landing pages are a big part of converting website visitors into leads. Landing page content is crucial – but don’t overlook […]

Podcast Ep. 148: How To Target High Level Decision Makers

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Matt Kalmans. Matt is the Co-CEO and Co-Founder of Applecart. Applecart is an enterprise technology platform defining the new category of “decision maker marketing.” The platform has been used by hundreds of industry-leading organizations, including 20+ members of the Fortune 500 to market […]

Top 16 Website Mistakes Legal Marketers Should Avoid

A website is a crucial tool for any law firm. In today’s digital landscape, 86% of consumers say they rely on the internet to find local businesses. However, it’s important to note that having just any website isn’t necessarily better than having no website. Many times, firms are so eager to launch or update their […]

Top 10 Ways Law Firms Can Benefit From Content Marketing

Content marketing is an essential part of a successful law firm marketing strategy. In fact, search is the number one traffic source to blogs across all industries, which means content and SEO efforts are closely related. Hopefully, by now you realize that content marketing provides several boosts to your digital marketing efforts, but in case […]

How to Use Instagram Reels for Law Firm Marketing

Instagram is a powerful tool in your social media arsenal. Reels is the latest addition to Instagram, offering more video functionality in the ever-evolving world of social media. Likely designed to compete with TikTok, Reels allows you to film 30-second video clips set to music with other effects. Reels provides new ways to engage with […]

5 Best Practices to Improve your Law Firm’s LinkedIn Ad Performance

LinkedIn offers unmatched opportunities for lawyers to get in front of their audience and establish credibility. However, there are best practices that can ensure your firm lowers the costs of ads, reaches the right audience, optimizes performance, and properly tracks success. Here are 5 proven best practices that will improve your law firm’s LinkedIn ad […]