Author: Kevin Vermeulen

How have your numbers looked on Facebook Advertising lately? In a more privacy-restricted environment, the best ways to reach Facebook users are changing. As we move into a new year, take some time to familiarize yourself with the latest considerations for Facebook ad targeting and what you can do to improve results. Here are the […]

Law firms often overlook focusing on the “conversion rate” of their website, because clients are not purchasing services on the platform. However, conversion rate can measure other key objectives that make a difference to your lead generation strategy – whether that’s downloading a white paper or registering for a webinar. It’s essential to optimize your […]

As 2021 comes to an end, we wanted to take a look back at what some of the most popular topics were on our blog this year. When it comes to digital marketing, it’s always important to keep up with what’s trending in popularity and sparking people’s interest. Here’s a look at Good2bSocial’s top 10 […]

Lead generation is tough, but it’s essential if you want to grow your law firm. Pulling lists, sending emails, and cold calling is difficult and, unfortunately, tend to result in people turning you away a lot. Are there lead generation tactics that are more likely to work? Using methods that actually add value for prospects […]

Unlike your main law firm website, which provides a comprehensive overview of your entire practice, law firm microsites are more singularly focused. They are often developed to support a larger website and share specialized editorial or advertising content. A typical microsite contains highly targeted content intended to showcase a firm initiative, attorney bios, or to […]

An up-to-date blog is essential for law firms serious about marketing their practice online. As the center of any effective digital marketing strategy, law firm blog posts serve several purposes. To name just a few, a blog: Allows for easy creation and management of content Gives lawyers a platform to publish thought leadership pieces Gives […]

In our ultra-digital world, no marketing plan is complete without an SEO strategy. Just as important for law firms is lead generation. A sophisticated marketing program combines both of those elements. Though SEO and lead generation are not the same thing, the efforts should be complementary. In many ways, generating new awareness and traffic for […]

LinkedIn is an incredibly powerful tool for legal marketing. Between profile optimization, professional groups, paid advertising, and thought leadership, LinkedIn offers plenty of opportunities to get noticed. There are lots of places where professionals can create dialogues and engage with prospects – but not all comments are created equal. Follow these tips use LinkedIn comments […]

Social media has a new trend that promises to help professionals boost engagement and make the most of the latest algorithms instead of working against them. Social media pods are generating a lot of buzz -but can they work for your firm? Here’s everything you need to know about joining a social media pod for […]

The internet is full of exceptional legal content. More and more law firms publish regular blogs and if you do not provide your website visitors with well-written and educational content, they can just go elsewhere. So how do you capture your audience’s attention? What makes a good law firm blog article? There are certain characteristics […]

Twitter offers a great way to extend your influence online: the retweet. When used wisely, retweets often lead to more engagement, more followers, and more web traffic. Sharing relevant, timely and educational information with bold headlines are all factors that will help your content to be retweeted. To maximize your odds, there are several other […]

Redesigning or migrating your website is a huge undertaking. Many firms move forward with the effort and investment in hopes that their sites will be more discoverable and bring in more traffic and leads – but that doesn’t always happen.  Website migrations that don’t take search engine optimization (SEO) into account ahead of time often […]