Author: Kevin Vermeulen

If you’re using Facebook Advertising, then you have a wealth of valuable resources at your fingertips. The Facebook Ad Library offers legal marketers several hacks, including seeing competitor ads and getting inspiration for new ideas. The Facebook Ads Library (or Meta Ad Library) can significantly improve your marketing ROI. Here’s how to use the ad […]

LinkedIn has always been a powerful B2B tool, and its engagement continues to rise. In our post-COVID world, LinkedIn has continued to grow in ways that align with other shifts we are seeing in the business landscape. According to their latest fiscal results, LinkedIn reported a 34% YoY increase in revenue to $3.44 billion, along […]

PPC is a complex area of digital marketing. Legal marketers often wonder which resources can help them to navigate an ever-evolving PPC landscape. Here we break down some of our favorite tools to help with PPC marketing for lawyers. PPC Marketing for Lawyers Tools for an Initial Audit Before you dive into the world of […]

Law firm SEO is constantly evolving, and because of that, it is difficult to know if you’re using the latest best practices. With so many SEO techniques out there, how do you determine which ones are worth your time and which ones to ignore? According to search experts, here are 10 SEO tips that will […]

The internet is a huge environment and growing every day. Almost 5 billion people throughout the world use the internet, and marketing experts know that meeting your target audience where they are is crucial. Here’s what legal marketers need to know about the topic of law firm internet marketing, along with specific tactics that are […]

Content is an essential part of standing out on LinkedIn. How is your content performing on the social media site? If you’re spending time on LinkedIn but not quite meeting your goals for the platform, you may want to look into Creator Mode. Here’s a quick guide on everything you need to know about LinkedIn […]

A compelling podcast can do a lot for your brand and your personal thought leadership. But if you plan to start a podcast, have you considered what you’ll call it? The title of your podcast is crucial. It forms a potential listener’s first impression, sets the tone, and helps your audience find your episodes in […]

If you’re leveraging Facebook ads and not getting the result you want, you may be tempted to give up. However, Facebook advertising can be incredibly powerful. The right optimization can totally change the performance of your campaigns.  If you want to see better outcomes from your firm’s Facebook marketing, try these tips first that’ll help […]

With 4 billion people currently connected to the internet globally, it’s the first place most people go when they’re choosing service providers. So, chances are your future clients are online, and that’s where they’ll look when they need legal services. Blogging can help you to make sure your firm gets found when people perform those searches. […]

Email is a powerful tool in the legal marketer’s arsenal. However, emails that people don’t actually want to read won’t help your strategy. Here are our best tips to help law firms strengthen their email programs and improve email open rates, click-through rates, and lead generation. Law Firm Email Marketing Tips 1. Never Buy Email […]

Most law firms understand the importance of email to their overall digital marketing strategy. Despite other emerging marketing tactics such as social media, email is still an incredibly effective way to remain top-of-mind and nurture relationships with clients and prospects. While most law firms realize that email is here to stay, unfortunately, that doesn’t exactly […]

Do you know the difference between regular organic and local SEO? Do you know why the difference even matters? Here, we will break down the basics of local SEO for law firms and how it impacts your search engine strategy.  In simple terms, local SEO is where marketers focus to improve search engine rankings and […]