Author: Kevin Vermeulen

8 Reasons Why Lawyers Should Consider Launching a Podcast

Are you ready to break out the microphone and jump into the world of podcasting? Podcasts are an increasingly popular form of content consumption. Not only that, but they are relatively easy to produce, they attract a highly engaged audience and help to humanize your brand. As tools for podcasting have evolved, the question of, […]

Lead Nurturing Emails For Law Firms: The Ultimate Conversion Tool For Your Firm

What would your revenue look like if you could generate 50% more leads qualified leads through online marketing? Obviously that scenario would be a game-changer for your law firm, and it’s actually possible. The key is lead nurturing emails. What is lead nurturing? Lead nurturing involves connecting with individuals who have shown some degree of […]

How Lawyers Can Build Their Personal Brand in 7 Steps

A strong personal brand can differentiate you in the market, enable you to establish yourself as a thought leader in your industry and give you a competitive edge. As a lawyer, the purpose of having a strong brand isn’t just about being well known in your practice area, it’s about leveraging the power of your […]

Why Law Firms Should Use Inbound Marketing to Generate More Leads

Law firms can generate highly qualified leads through inbound marketing strategies. If you’re not familiar with the term, inbound marketing is a strategy for attracting more qualified leads organically through content creation, essentially drawing in potential clients who are actively looking for answers. The basic workflow of inbound marketing consists of potential clients researching online, […]

5 Tips for Creating High Engagement LinkedIn Posts for your Law Firm

Law firms are posting content to LinkedIn day in and day out. But they often find it troubling to garner the high engagement rates they’re looking for. On a platform with plenty of content, how can your firm create high engagement posts? Keep reading for some ideas. 1. Quick + informative native videos grab attention […]

A YouTube Analytics Guide for Law Firm Marketers

Are you wondering who’s watching your law firm’s YouTube videos? What about which videos are performing the best? YouTube analytics can show you all that and more! In this guide, law firm marketers will learn which YouTube metrics are important and what they mean, as well as how to use this knowledge to create better […]

8 Steps for Creating and Running a Successful Law Firm Social Media Campaign

Social media is an essential part of marketing and business development today and most law firms will miss opportunities if they’re not active on social. Social media can generate leads, foster brand awareness and nurture relationships. Fortunately, one great thing about social media marketing is that it doesn’t cost a lot of money to conduct […]

5 Steps to Optimize A/B Testing to Improve Your Law Firm Videos

Ten years ago, simply making video content was enough to stand out and gain traction online. Today, if you want to stay on top of the video craze and produce content your audience truly wants to consume, it’s time you begin A/B testing your videos. A/B testing (sometimes called split testing) is the process of […]

How Law Firms Can Choose a Marketing Automation Platform

Marketing automation is essentially a set of tools and capabilities that allow for automated, triggered events such as email, lead scoring, or content programs. Sometimes marketing automation functionality is present alongside a CRM platform, and other times a system that works alone is more appropriate. Marketing automation can definitely take your law firm’s digital marketing […]

5 Strategies to Grow Your Law Firm’s YouTube Subscribers

Video marketing has been on the rise over the past few years, growing ever more popular and accessible for law firms. And while popular sites such as Instagram, Facebook, LinkedIn, and even your own website are great places to invest, YouTube remains the giant in the space, with people spending a billion hours each day […]

5 Reasons your Lawyers Should Have Strong LinkedIn Profiles

Of all the social media platform options, LinkedIn should be part of every lawyer’s marketing and business development strategy. Not having a profile on this well-respected platform puts lawyers in the dark ages category of doing business in today’s digital age. If you need any more convincing, here are 5 reasons your firm’s attorneys should […]