Author: Kevin Vermeulen

LinkedIn’s recent update expanded on several components of the platform, including adding a feature where users can send a newsletter. As a result, the newsletter feature is now available to even more users. However, that doesn’t mean every user should be scrambling to launch one. Would a LinkedIn newsletter truly benefit you as a lawyer? […]

As the first quarter of the year comes to a close, it’s a good idea to take stock of how the execution of your marketing plan is going so far. Don’t have a formal marketing plan? You need one. An annual marketing plan helps you to plot the course of your activities and achieve measurable results […]

In this age of innovation, new social apps can go viral quickly. When they do, it’s common to see some of the large technology companies come out with their own version. This is usually a good sign, as it means the social media trend is unlikely to be fleeting. This is what has happened with […]

SEO ranking factors are incredibly complex and the everyday legal marketer isn’t likely to stay informed on the latest algorithm change from Google. However, sometimes an item of note might change the way digital marketers do things – if they only knew about it. That may be the case with the latest information coming to […]

There are so many channels and tactics that can bring your legal marketing vision to life. So many, in fact, that it can be hard to distinguish the impactful from the ones that are a waste of time. To help attorneys plan their best marketing, we’ve compiled this list of the most effective attorney marketing […]

Sharing your firm’s knowledge and experience through a cohesive story should be the overall goal of any law firm content marketing strategy. Take a hard look at the content you’ve been publishing. If you notice a string of separate blogs or videos rather than a robust brand story, it’s time to refresh your approach. Incorporating […]

Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand awareness and positioning your firm as a thought leader. Keep reading if you’ve been curious about podcasting for law firms but […]

If you’re new to email marketing, it can feel overwhelming. A science all its own, it differs from other marketing channels in many important ways. Lawyers responsible for their own marketing often need a crash course in email marketing for law firms.  Below are some of the most common questions lawyers ask about email marketing […]

Social media is an extraordinarily powerful tool for connecting with potential clients. But to get the most out of your social media marketing, your messaging must connect with the people you’re trying to reach. That’s where personas come into play. Taking the time to research, create, and implement personas will definitely supercharge your paid and […]

One of the three targeting tools from LinkedIn’s Matched Audiences is Account Targeting. It’s a powerful targeting option that is a perfect match for business-to-business (B2B) marketing. Account Targeting enables you to put together a directory of up to 300,000 businesses and create specially targeted advertisements for that specific list. It is an account-based marketing […]

The best bloggers make writing seem easy – but it’s not. Blogging is a crucial component of digital marketing, but writing blogs doesn’t come naturally to many people. Many legal marketers begin to blog and end up thinking, “This is harder than I expected!” We’ve compiled a list of mistakes that are common with newer […]

It’s hard to believe that social media could become any more popular, but each year it does. The number of social media users is projected to be over 4 billion by 2025. Along with knowing that social media can help you to reach a larger audience than ever before, what else do legal marketers need […]