Author: Talia Schwartz

The 2019 Social Law Firm Index is our annual study which examines how the top 200 firms ranked by The American Lawyer adopt and apply digital marketing in terms of outreach, engagement and business development. We study and publish our findings to raise awareness about the value of digital marketing for business development. When we […]

In its nascency, Instagram may not have been worth a lawyers’ time, as the platform’s audience skewed very young. However, just like Facebook’s audience has grown to be much more diverse in age, so has Instagram’s. Furthermore, did you know that Instagram has reached one billion active monthly users? According to a report by HubSpot, […]

Google is pushing the entire web towards secure, encrypted connections. The search behemoth already blocks some types of “mixed content” on the web but now things are getting more serious. Google announced that starting in 2020, Chrome will block all mixed content by default, disabling some existing web pages. Find out what this all means […]

To achieve growth, it’s important that you have the right forces working together at the right time. Those forces include people, processes, and tools. This blog post will help with the tools component – keep reading to learn what we consider to be 10 essential tools for law firm marketers. These powerful tools – some […]

Instagram is one of today’s most popular social media platforms. According to Sprout Social, 1 billion people access the app daily. With such a large user base, there are plenty of opportunities for law firms to connect and interact with their target audience. Savvy lawyers and law firms promote themselves on Instagram in order to […]

Legal marketers have realized the power and influence social media has on their law firm’s brand. There is no better platform that can do all of the following – increase your firm’s visibility, gain clients’ trust and build relationships. Savvy marketers know that it’s not enough to just have a business page with a few […]

Google’s broad core updates happen about 3 times per year and the latest one was rolled out in September. So what does that mean and how does it affect law firm websites?  Well, Google will typically make at least one change every day to improve our search results, but a broad core update is a […]

Law firm focus has shifted from merely participating in social media marketing to generating real business results from it. If your firm is on social media and posting frequently, but not achieving a measurable business impact, it’s possible you’re not focusing on the proper metrics. Things like followers and likes keep climbing, but you’re not […]

 In this podcast, Stewart Hirsch explains how you can develop a business plan for your law firm with his 7 step framework.  Hirsch is the executive leadership coach and managing director of Strategic Relationships LLC. He is also an author, speaker and senior coach for Trusted Advisor Associates LLC. You can connect with Stewart […]

As a lawyer, video marketing can be an excellent tool to help you bring in new clients and grow your law firm. Video marketing can boost your search and SEO rankings, improve engagement with your audience, and help influence clients to choose your firm. In this article, we detail techniques that will help you drive […]

It is an art and a science when it comes to boosting your law firm newsletter engagement.  Newsletters are a fundamental part of your law firm’s marketing strategy but your firm’s newsletter isn’t the Field of Dreams. It’s not a case of “if you build it, they will come.” It takes careful consideration and strategy […]

Navigating the digital industry as a law firm can be overwhelming. Check out these five digital skills for law firms that will get your firm started.   1. Video Video is one of the most prominent tools in the digital world right now. According to MarTech, videos generally hold a viewer’s attention on retail sites […]