Author: Talia Schwartz

In just a few short weeks, the coronavirus pandemic has upended all businesses across the world. Countless law firms have shut their doors, ordered telework, and continue to operate virtually. Fortunately, many courts are continuing to hold hearings by telephone and video conference, ensuring some measure of business continuity for firms. Regardless, the disruption to […]

On this week’s episode of the Legal Marketing 2.0 podcast, host Guy Alvarez and guest Eric Farber discuss the power and importance of developing a strong law firm culture. Eric Farber is the CEO at Pacific Workers’ Compensation Law Center and author of the new book, The Case for Culture. In his new book, Eric […]

Due to social distancing and lockdowns because of coronavirus (COVID-19) protocols, law firms across the globe cannot attend or hold their regularly scheduled networking events like conferences, panels or summits. Many law firms are worried about not able to manage their business development events calendar in 2020. They are realizing how canceling or postponing a […]

In this episode, Guy Alvarez and guest Barbara Malin discuss how law firms can handle the COVID-19 pandemic to help ensure business continuity. Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Our guest, Barbara Malin, is the Chief Business Development and Marketing Officer at Jackson […]

Business today is operating very differently than it was even one month ago. Many industries are being forced to work in ways that are totally new to them. Given the current situation of the coronavirus pandemic, the need to utilize remote working tools like video conferencing has become paramount to business continuity. Since now is […]

The previous weeks have marked a new era in the legal industry and in business operations as a whole. The coming weeks will present still further developments. With a new and unprecedented pandemic making its way through our country – and lawmakers and healthcare professionals doing their best to curb the spread – we are […]

Social media, used wisely and efficiently, can be an incredible tool to express your expertise and create connections. However, social media marketing can only work best if your law firm has an audience of engaged followers. But how do you build your social media audience? Although it takes time to build a vast audience, rest […]

The legal industry is experiencing volatile and dynamic changes as competition heats up and the pace of digital marketing innovation increases. Mobile devices have become the default, we’re seeing advances in artificial intelligence and machine learning, and social platforms have broadened their reach. Even the way audience data is being collected and managed online is […]

When used appropriately, Twitter can prove to be a catalyst for starting conversations with others in your areas of practice, sharing and cultivating useful information, and reading up on hot topics such as new court rulings and regulations. Twitter can also be a valuable source for building trust and engagement with existing or potential clients. […]

Pay-per-click advertising for law firms can be effective when you choose the right keywords, select the right type of ad, and make the most of your budget. With pay-per-click (PPC) advertising, your ad can appear on search engine results pages or partnering websites, and you’ll only pay when someone takes action and clicks on your […]

Increase Your Law Firm’s Instagram Following Instagram has grown into a serious social media platform and one that’s important to the business world as well as for personal use. If your law firm is on Instagram, it’s important to gain more followers. With over 200 million active monthly members, there are plenty of prospective clients […]

Personal injury lawyers need more clients. Every law firm wants more clients, but in the higher-churn industry of personal injury, leads that turn into clients are the name of the game. If you’re looking to ramp up your practice, try out these 10 lead generation tactics for your law firm.  Lead Generation Tips for Personal […]