Author: Alanna Fichtel

Audio is an effective yet frequently underutilized medium in content marketing. While podcasts aren’t the only type of audio content out there, they have been growing in popularity. The 2018 Infinite Dial Study by Edison Research found that over 22% of the US, or 73 million people, listened to a podcast in the last month. […]

In this podcast, Mike Mellor of Pryor Cashman discusses legal marketing trends today and best practices for optimizing relationships between attorneys and law firm marketing departments. Podcast Show Notes Mike Mellor is the firmwide director of marketing and business development for Pryor Cashman, a 175-attorney midsize firm with offices in both NYC and LA. In […]

While many lawyers recognize the importance of marketing for growing their practices, there are still a great number of lawyers who are anti-marketing for various reasons. Some lawyers are generally skeptical of the need for marketing, uncomfortable with the idea of “selling” to clients, or think marketing is a big waste of time. Marketing may […]

Many lawyers today know how important search engine rankings are for their practice, as do their clients. When searching for a lawyer or law firm, people use search engine rankings as an indication of reputation and competence in an area of law. We have recently featured several top law firms that are leading the way […]

Law firms today can benefit from establishing a social media presence in a number of ways, the major reward being new leads. A sure way to get the most out of your social media strategy and reach more potential clients is to integrate video content in your social media posts. We know video content is […]

Ranking high on search engines has become an important element of a law firm’s marketing and business development strategy. Business owners, in-house counsel and individuals use search engines to identify which firm’s have the requisite knowledge and experience to handle their legal issues. Over the course of the next few months, we will be highlighting […]

LinkedIn continues to be a popular networking tool for Big Law firms – the platform is useful for marketing and brand development as well as providing educational information to a firm’s followers. Several AmLaw 200 firms have engaging and informative LinkedIn pages, but some are not utilizing the platform to its full potential in order […]

Most law firms today understand the importance of digital marketing, but many are not spending enough on digital, or are not spending strategically. Advertising on social media is a large part of a firm’s digital marketing efforts. With several different platforms available to legal marketers, determining an advertising budget and how to allocate it between […]

In our recent Social Law Firm Index study, we discovered that large law firms are beginning to invest significant time and effort to ensure that their website can easily be found on search engines. Many top law firms have developed effective search engine optimization (SEO) strategies and as a result they are ranking well for […]

Your law firm likely spends a great deal of time creating and curating content for its website in order to provide current and prospective clients with answers to their legal questions and showcase your expertise. With all the time and effort your firm puts into perfecting its content, you want the content to actually be […]

Building a website for your law firm is a large undertaking – considering SEO best practices to increase your search engine visibility can make the task even more complex. To make the process more manageable, it can be helpful to break your SEO strategy down according to each portion of your website. While your homepage […]

Digital marketing has become an integral part of the marketing and business development efforts of law firms. A September 2018 survey we conducted with the Legal Marketing Association (LMA) found that more than half of firms surveyed ranked the importance of digital marketing as a 4 on a scale of 1 to 5, a trend […]