by Alanna Fichtel | May 6, 2019 | Social Media
We have discussed the topic of influencer marketing for law firms previously on our blog. To review, influencers are thought leaders in a field or practice area with a reputation for being knowledgeable and well-respected. Influencer marketing can ultimately help...
by Alanna Fichtel | Apr 25, 2019 | Digital Marketing
Audio is an effective yet frequently underutilized medium in content marketing. While podcasts aren’t the only type of audio content out there, they have been growing in popularity. The 2018 Infinite Dial Study by Edison Research found that over 22% of the US, or 73...
by Alanna Fichtel | Apr 24, 2019 | Legal Marketing, Podcast
In this podcast, Mike Mellor of Pryor Cashman discusses legal marketing trends today and best practices for optimizing relationships between attorneys and law firm marketing departments. Podcast Show Notes Mike Mellor is the firmwide director of marketing and business...
by Alanna Fichtel | Apr 19, 2019 | Legal Marketing
While many lawyers recognize the importance of marketing for growing their practices, there are still a great number of lawyers who are anti-marketing for various reasons. Some lawyers are generally skeptical of the need for marketing, uncomfortable with the idea of...
by Alanna Fichtel | Apr 16, 2019 | Legal Marketing, Podcast
In this podcast, Guy Alvarez discusses how to measure the return on investment (ROI) of your firm’s social media activities. Why Should I Measure ROI? We see many companies doing a great job with social media, but when it comes time to figuring out ROI, most legal...
