by Alanna Fichtel | Jul 1, 2019 | Social Media
Law firm branding is essential for developing name recognition and building trust with current and prospective clients. In today’s digital landscape, brand identity is strongly linked to social media presence. By building their own personal brands and establishing a...
by Alanna Fichtel | Jun 28, 2019 | Social Media
We have previously discussed the variety of benefits influencer marketing can have for law firms and how this type of marketing has become the fastest growing online client-acquisition channel over organic search and email. It is therefore important for your firm to...
by Alanna Fichtel | Jun 27, 2019 | Digital Marketing
Many lawyers and law firms today engage in socially responsible practices and make an effort to give back to their communities. These efforts not only benefit society at large but also are helpful in a business development sense given that 86% of consumers today...
by Alanna Fichtel | Jun 13, 2019 | Digital Marketing
As a legal marketer or law firm that continuously works to optimize its web pages for search, Google’s newest search change should be on your radar. Called the “site diversity change,” the change that rolled out last week seeks to achieve more diversity in search...
by Alanna Fichtel | Jun 11, 2019 | Legal Marketing, Podcast
In this podcast, Joshua Peck, founder and president of Law Firm Media Professionals and CEO of Woodridge Communications, discusses what stories law firms should pitch to the media. Podcast Show Notes Joshua Peck is a nationally recognized leader in communications and...
