Author: Good2bSocial

Building a house requires the right tools to get the job done. So does constructing a content marketing campaign. It’s important for your law firm to carefully select what goes in its toolbox, so we’ve put together a list of the best content marketing tools for law firms for creating, curating, and measuring content. CREATE Creating strong […]

Finding the right SEO consultant for lawyers can seem like a daunting task. It’s difficult to tell one from another. Most seem to say the same thing and promise the same kind of results. Choosing the right one can mean a steady stream of new clients, but making a wrong choice can lead to questionable results […]

SEO for Lawyers: Google Search Console Managing a website is no easy task. The bigger the site gets, and the more popular it becomes, the more work there is to do. The list of things that need to be monitored, reworked, checked and tweaked seems to be infinite. When it comes time to figure out […]

Facebook, has built a new live-streaming platform that allows its users to create their own unique video anytime and anywhere. We’ve mentioned how video is becoming more and more important for increasing SEO and building brand trust. Now, let’s explore how law firms use Facebook Live to engage with their audience and what other benefits it may […]

There are few search marketing platforms as effective as Google AdWords for lawyers looking to drive traffic to their firms’ websites. One of the most important parts of launching a campaign (aside from crafting ads that draw traffic) is setting up conversion tracking to measure results. Without conversion tracking, you are basically flying blind. Conversion […]

I recently attended the Legal Marketing Association – New York Chapter’s annual General Counsel Forum. As usual, the event was very well attended by marketing professionals at some of the leading law firms in the country. This year’s forum featured a panel that included: Marla Alhadeff, deputy general counsel and global head of litigation and […]

Creating an effective law firm content marketing strategy means making sure you’ve clearly defined your goals. In this blog post we discuss three steps you can take to develop a law firm content marketing strategy to accomplish your overarching business development objectives. 1. Create a content mission statement A content mission statement is a great […]

With more than 313 million active users per month, Twitter has taken the world by storm. Twitter’s stated mission is to give everyone the power to create and share ideas and information instantly. Seventy-nine percent of Twitter users live outside the United States, and the platform drives one billion unique visits monthly to websites embedded […]

Are you planning an event for your law firm? Wondering how you are going to be able to create buzz that will get people excited about attending. Well, have no fear. We are here to help you with a fool-proof social media event strategy, and you don’t have to be a professional party planner to pull […]

In the digital age, with so much information coming from so many sources, a new social media platform, Medium aims to help its users deliver and share only highly relevant, superior quality content. Its stated mission is to create “a place where everyone has a story to share, and the best ones are delivered right […]

Twitter is one of the fastest-moving social media platforms on the Internet today. The site’s unique presentation style has made it one of the leading places on the web to find up-to-the-minute news and information on a virtually infinite number of topics.  With over 1 billion accounts and more than 300 million active monthly users, […]

Social media has become an essential part of an inbound marketing strategy. It doesn’t just give your law firm access to the largest collective audience on the planet, it gives you an unprecedented ability to research and target your desired prospects. While it is possible to make great gains without spending a dime on social […]