Author: Good2bSocial

“Content is anything that adds value to the reader’s life.” ~ Avinash Kaushik, Google Marketing executives across most industries understand the fundamental shift that has taken place when it comes to marketing. Traditional marketing techniques are quickly being replaced by content marketing as the competition to stand out from the crowd intensifies. As is usually […]

In the realm of online marketing, you hear the term “conversion” a lot. A conversion is when a visitor to your website completes some action that you wanted them to complete. Depending on your intentions, an actual conversion can be many different things. It could be someone adding their email address to your law firm’s […]

Having an article featured on LinkedIn Pulse can create instant visibility and extend the reach of your law firm’s online presence. It is one of the most effective ways to reach both businesses and other professionals across the country, and across the globe. It can bring your law firm many benefits ranging from new leads […]

Storytelling through the use of video or other messaging has become increasingly popular and easily accessible with the use technology. The challenge isn’t getting your message out there, but rather telling a story that drives emotional engagement.  The reality is when lawyers try to tell their stories or get their messages across – messages that are […]

When it comes time to make decisions about who is going to handle SEO (search engine optimization) for your law firm’s website, it’s extremely important to make sure that you’re dealing with a reputable person or agency. The wrong choice can lead to not just poor results, but actual damage, up to and including getting […]

Social media optimization for law firms I have spoken with several firms recently that are in the midst of a major website redesign effort. Frankly, I’m glad to see firms are finally moving to retire the old “brochure” layout in favor of adopting new functionality as well as a more contemporary look and feel. If […]

Law firm digital marketing strategies have evolved significantly during the last year and are being employed by thousands of law firms and lawyers to engage with their target audiences. Savvy law firms and lawyers realize the importance of digital marketing and are using it effectively to generate new business and enhance their thought leadership positions. […]

Who owns social in your law firm? If your firm is like most, social is probably owned by the marketing department. Other law firms may assign the responsibility for social to the IT department or Corporate Communications. However, if one looks at social in a truly holistic way, the responsibility for social media should be shared […]

Twitter is one of the easiest social network platforms to use. Millions of users check in every day to learn, share, and engage. Twitter is also an effective marketing platform for businesses. But things move fast, and it can be hard to track exactly what is happening. The key to getting the most out of […]

Video content on the web is more popular than ever, and its prevalence is only expected to rise as time goes on. As connection speeds and processors get faster, more and more brands are choosing video as their preferred method for getting their message out to the masses. Audiences, too, choose video as their favorite […]

“If there’s one reason we have done better than our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.” […]

The typical law student is part of the millennial generation that is constantly on social media. Between Facebook, Twitter, LinkedIn and Instagram there is a wealth of people to engage and content to explore. Law students use these social networks to connect with friends, but what if they use them to create relationships with others […]