Author: Good2bSocial

Molly Porter (@molly_porter), Director of Marketing at Seyfarth Shaw, chats with Guy Alvarez, about putting together a strategic law firm marketing team by covering the 3 C’s: creative, content, and channels. Molly goes into some depth on the creative aspect, and also talks about becoming a student of the business of law as marketers, and making […]

Whether you just launched a law firm website or have had an existing site for years, it requires constant maintenance. In other words, you must continuously track your website’s analytics and monitor KPIs (Key Performance Indicators). Reviewing your content, monitoring SEO, and analyzing metrics are necessary for maintaining a website that can be easily found […]

Baker McKenzie’s Will White (@WillWhite365), Global Director of Marketing & Communications, and Erin Nixon (@MrsErinNixon), Head of Digital Marketing join us on the Legal Marketing 2.0 podcast, and encourage legal marketers to: “Don’t be afraid to fail!” Baker McKenzie is one of the world’s leading law firms, with 77 offices in 47 countries, and took […]

In this episode of the Legal Marketing 2.0 podcast, we chat with DLA Piper’s Juliet McNulty, Senior Digital Communications Manager, and Josh Epstein, Director of Communications. DLA Piper has been ranked the top firm in the Social Law Firm Index year after year including in 2017. Juliet and Josh shares insights into how the firm maintains […]

Do you wish you could get new clients just from your LinkedIn presence? Most professionals today have a LinkedIn account in order to keep connected with colleagues, recruit new employees, or even use advertising on the platform. However, a largely untapped opportunity is LinkedIn Groups for law firms. In this year’s Social Law Firm Index, we […]

In this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with Breichen Madej Marsh, Director of Digital Communications at Orrick. Breichen comes from Big Pharma and shares her experience about bringing lessons learned there to the legal industry, including how to change behavior with the right message on the right mediums […]

In this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with K&L Gates Chief Marketing Officer Jeff Berardi about their top thought leadership position in the 2017 Social Law Firm Index. Jeff shares insights on marketing, business development and client development, how to get lawyers at the firm involved in initiatives, […]

In September, Twitter launched a test which gave a select number of users an expanded character count per tweet. The most iconic feature of Twitter has always been the 140 character limit on tweets which reduced tweets to short, direct sentences. The company announced their test was successful and that they are implementing their new […]

In this episode of the Legal Marketing 2.0 podcast, we take a behind-the-scenes look at the 2017 Social Law Firm Index methodology with Good2bSocial’s Guy Alvarez and Tim Baran. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or RSS feed, and get all of the episodes automatically delivered to your favorite podcast app […]

In this episode of the Legal Marketing 2.0 podcast, Adrian Dayton joins us to talk about evaluating data so lawyers and marketers can make more informed decisions when it comes to crafting a social media strategy. And, we do a deep dive on  LinkedIn, which is gradually becoming more social, opening up opportunities for lawyers […]

In our Legal Marketing 2.0 podcast, we’ve discussed how law firm CRM can be used for a multitude of activities like communication, coordination, client service, and business development. When deciding to use CRM systems for law firms, one must first understand their goals in order to receive the most value from their efforts. Some firms may […]

A webinar is an online presentation meant to provide the audience with valuable information. Thought leadership is vital to positioning lawyers as experts in their practice areas which is why a webinar is an ideal opportunity to share your law firm’s specialized knowledge. Typically a webinar consists of a presenter speaking while the audience listens, […]