Author: Good2bSocial

  Shownotes Google has placed a focus on connecting visitors to pages with the meaning they’re looking for rather than just exact phrases and keywords to help provide users with the best possible results. For marketers and lawyers, this means thinking about the broader topics around the keywords you’re trying to rank for. Targeting topics […]

    “Good marketers find a way to empower their audience through their content and initiatives while effective accountability partners empower marketers and lawyers to do so.”   Ari Kaplan is a lawyer and leading legal industry analyst, keynote speaker, author of over 200 articles, and an inaugural Fastcase 50 honoree featuring the law’s smartest, […]

Email marketing tools Concep, Vuture, and Tikit, go beyond the basics of email which appeals to large law firms with a variety of needs. While it’s certainly not new, email marketing is still important. It remains an effective way of generating leads, building credibility, and strengthening relationships with clients through any device. Over 90% of […]

    With more than 15 years of experience in professional services marketing, Stefanie Marrone leads the business development, marketing and communications functions for Tarter Krinsky & Drogin LLP. She works with firm leadership and lawyers to develop and implement strategy around client and business development, marketing, communications and media relations. Stefanie is the secretary […]

Buffer is a tool that focuses on content scheduling and publishing to channels like Twitter, Facebook, LinkedIn, Instagram, G+, and Pinterest. In the past we’ve discussed the importance of creating an editorial calendar for your blog in order to stay organized and plan ahead. However, the same type of scheduling is essential for your social […]

Do you ever wish you could combine the content you scroll past on social media, your blog subscriptions, and articles from your favorite publications into one simplified feed? As a lawyer or legal marketer, you understand the importance of staying up to date on relevant topics in the industry that impact you and your clients. […]

In this year’s soon to be released Social Law Firm Index, we measured metrics like engagement, likes growth, and People Talking About This (PTAT), within our Facebook category. Most law firms on the AmLaw 200 have a Facebook page. However, not all use the platform to its full potential. Unlike LinkedIn, Facebook is appropriate to show […]

Over a quarter of the AmLaw 200 firms are on YouTube. Here’s a guide to make sure you don’t miss out on reaching potential clients. We’ve already discussed the value of lawyers using videos to build their brand and the impact this type of media can have on engagement rates. Now, it’s important to understand […]

Alan Schneider is the Director of Paid Search at Good2bSocial. He is a 14-year search engine marketing (SEM) veteran and the former co-owner of Mr-SEO.com. Alan manages paid search on the AdWords and Bing Ads platforms for all of Good2bSocial’s clients. Podcast Shownotes What is Google AdWords and how does it work? Google AdWords is […]

Facebook’s new newsfeed is yet another challenge for traditional publishers.

Until law firm leaders begin to tackle the human element, collaboration is going to remain a hollow catchphrase

How collaboration tools provide the chance to work in ways that weren’t possible a decade ago.