Who is Responsible for Social in Your Law Firm?
Who owns social in your law firm? If your firm is like most, social is probably owned by the marketing department. Other law firms may assign the responsibility for social to the IT department or Corporate Communications. However, if one looks at social in a truly holistic way, the responsibility for social media should be shared […]
Five Tips to Consider When Hiring for Social Media
I recently had a conversation with an old acquaintance from law school who is now a practicing lawyer at a successful law firm – that shall remain nameless for anonymity. Once we caught up and she learned I had changed professions from practicing law to digital marketing consultant for lawyers and law firms she eagerly told […]
Search Engine Marketing vs Social Media Marketing: Which Is Best for My Law Practice?
Digital Marketing Strategy for Law Firms As most marketers know, search and social are the primary ways to drive traffic to your law firm’s website. But deciding whether search engine marketing (SEM) or social media marketing (SMM) is going to work better for marketing your law practice can be a difficult proposition. Should your marketing […]
What are Twitter and LinkedIn Best Practices for Law Firms?
When we released The Social Law Firm Index 2016 last month, one of the key observations we uncovered in our study was how leading firms have evolved in their use of social media. At our recent The Social Law Firm Webinar, the discussion turned to the topic of Twitter and LinkedIn best practices for law […]
Making the Business Case for Law Firm Social Media Marketing
The Benefits of Law Firm Social Media Marketing Nowadays, everyone is on social media – Facebook, Twitter, Instagram, LinkedIn ̶ you name it. Even businesses are getting in on the action by tweeting out promotions, posting content for marketing, and even communicating with customers to enhance their business relationships. So how about law firms? Can […]
Will the New Twitter Features Affect Legal Marketing?
In the last 2 months, Twitter announced new features to its platform that may affect a law firm’s digital marketing strategy
Social Selling for Legal Vendors: The New Frontier
The internet has forever changed the way we do business.
4 Ways for Lawyers to Grow their Digital Influence
Today’s lawyer must rely and develop their digital influence to succeed.
YouTube for Law Firms: An Emerging Platform
Fifty Nine of the AmLaw 100 firms have already set up their own YouTube channels.
AmLaw 100 Managing Partners: LinkedIn or Linked Out?
37 percent of AmLaw 100 Managing Partners do not have a profile on LinkedIn!
Why Paid Social Does Not Work for Law Firms
The reason comes down to trust and authenticity
Finally! A BigLaw Leader Understands the Importance of Social Media
Carter Phillips on the importance of social media.