Tag: social media marketing

Who is Responsible for Social in Your Law Firm?

Who owns social in your law firm? If your firm is like most, social is probably owned by the marketing department. Other law firms may assign the responsibility for social to the IT department or Corporate Communications. However, if one looks at social in a truly holistic way, the responsibility for social media should be shared […]

Five Tips to Consider When Hiring for Social Media

I recently had a conversation with an old acquaintance from law school who is now a practicing lawyer at a successful law firm – that shall remain nameless for anonymity. Once we caught up and she learned I had changed professions from practicing law to digital marketing consultant for lawyers and law firms she eagerly told […]

What are Twitter and LinkedIn Best Practices for Law Firms?

When we released The Social Law Firm Index 2016 last month, one of the key observations we uncovered in our study was how leading firms have evolved in their use of social media. At our recent The Social Law Firm Webinar, the discussion turned to the topic of Twitter and LinkedIn best practices for law […]

Making the Business Case for Law Firm Social Media Marketing

The Benefits of Law Firm Social Media Marketing Nowadays, everyone is on social media – Facebook, Twitter, Instagram, LinkedIn  ̶  you name it. Even businesses are getting in on the action by tweeting out promotions, posting content for marketing, and even communicating with customers to enhance their business relationships. So how about law firms? Can […]