Tag: social media marketing

Why Law Firms Need to Think Beyond LinkedIn

Recently I spoke with a friend who is quite savvy about social media and handles business development at a major law firm. During our call he complained about the lack of understanding of social media marketing, not just in his firm but in the entire legal industry....

Social Media Marketing – Finding the Right Mix

Social media marketing is an extremely effective tool in raising brand awareness and creating vehicles for engagement with your clients and prospects. In order to maximize its effectiveness, a social media marketing strategy must consider three distinct media...

Listen Up! Social Media is Not a Bullhorn

The most common mistake that organizations and individuals make on social media is too much promotion and too little listening. I call it “the bullhorn approach.” Too many believe that social media is just another advertising and marketing channel where...