by Guy Alvarez | Mar 31, 2017 | Content Marketing, SEO
“With content marketing reaching near-ubiquity, the success pendulum will swing toward boosting consumption of content. That will put a new focus on math, testing and optimization as content production and content distribution become equally important.” – Jay...
by Tim Baran | Feb 16, 2017 | Digital Marketing
Marketing professionals at companies serving the legal industry face unique challenges — and rewards — every day. We reached out to Kate Hutchinson, Senior Marketing Manager at Complete Discovery Source, Inc., (CDS) to find out how the company employs digital...
by Guy Alvarez | Jan 20, 2017 | Social Media
Who owns social in your law firm? If your firm is like most, social is probably owned by the marketing department. Other law firms may assign the responsibility for social to the IT department or Corporate Communications. However, if one looks at social in a truly...
by Guy Alvarez | Dec 16, 2016 | Social Media
I recently had a conversation with an old acquaintance from law school who is now a practicing lawyer at a successful law firm – that shall remain nameless for anonymity. Once we caught up and she learned I had changed professions from practicing law to digital...
by Guy Alvarez | Dec 7, 2016 | Digital Marketing
Digital Marketing Strategy for Law Firms As most marketers know, search and social are the primary ways to drive traffic to your law firm’s website. But deciding whether search engine marketing (SEM) or social media marketing (SMM) is going to work better for...
