by Guy Alvarez | Aug 26, 2022 | SEO
SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and SEO for lawyers as entirely separate, unrelated tools, you’re making a big mistake. While considerably...
by Guy Alvarez | May 18, 2018 | Social Media
The world of social media marketing is constantly evolving and can be viewed as a fast pace changing environment, everyday we hear of new technology, new platforms and more efficient ways of doing business. But, the core principles of social media marketing never...
by Guy Alvarez | Jan 12, 2018 | Digital Marketing
As most marketers know, search and social are the primary ways to drive traffic to your law firm’s website. But deciding whether search engine marketing (SEM) or social media marketing (SMM) is going to work better for marketing your law practice can be a difficult...
by Guy Alvarez | Sep 1, 2017 | Social Media
How can we measure the success of our social media strategy? That is one of the questions I am most frequently asked. Can I determine a true ROI (return on investment)? How many likes should my page have on Facebook? How many followers should I have on Twitter? How...
by Guy Alvarez | Jul 14, 2017 | Social Media
We’ve said it many times and we’ll say it again: lawyers who don’t use social media are missing out on a huge opportunity to market themselves and their firm. But we understand that the quantity and variety of social networks can be overwhelming to the newbie....
