Tag: social media marketing

Measuring Success: Social Media ROI for Law Firms

How can we measure the success of our social media strategy? That is one of the questions I am most frequently asked. Can I determine a true ROI (return on investment)? How many likes should my page have on Facebook? How many followers should I have on Twitter? How...

Social Media Management Tools for Law Firms

We’ve said it many times and we’ll say it again: lawyers who don’t use social media are missing out on a huge opportunity to market themselves and their firm. But we understand that the quantity and variety of social networks can be overwhelming to the newbie....

Why Law Firms Need to Think Beyond LinkedIn

Recently I spoke with a friend who is quite savvy about social media and handles business development at a major law firm. During our call he complained about the lack of understanding of social media marketing, not just in his firm but in the entire legal industry....