SEO and Social Media: How They Go Hand in Hand
SEO and social media play a vital role in a law firm’s digital marketing strategy.
The 5 Tenets of Social: Listen, Learn, Engage, Measure, Adapt
The world of social media marketing is constantly evolving and can be viewed as a fast pace changing environment, everyday we hear of new technology, new platforms and more efficient ways of doing business. But, the core principles of social media marketing never change and are extremely necessary for a successful outcome. In Brian Solis’ […]
Search vs. Social: Digital Marketing Strategy for Law Firms
As most marketers know, search and social are the primary ways to drive traffic to your law firm’s website. But deciding whether search engine marketing (SEM) or social media marketing (SMM) is going to work better for marketing your law practice can be a difficult proposition. Should your marketing budget be split evenly? Should you […]
Measuring Success: Social Media ROI for Law Firms
How can we measure the success of our social media strategy? That is one of the questions I am most frequently asked. Can I determine a true ROI (return on investment)? How many likes should my page have on Facebook? How many followers should I have on Twitter? How many comments should I have on […]
Social Media Management Tools for Law Firms
Managing the quantity and variety of social networks can be overwhelming
Why Law Firms Need to Think Beyond LinkedIn
Recently I spoke with a friend who is quite savvy about social media and handles business development at a major law firm. During our call he complained about the lack of understanding of social media marketing, not just in his firm but in the entire legal industry. “You don’t understand how bad it is. At a recent conference, […]
Social Media Marketing – Finding the Right Mix
Social media marketing is an extremely effective tool in raising brand awareness and creating vehicles for engagement with your clients and prospects. In order to maximize its effectiveness, a social media marketing strategy must consider three distinct media elements: owned media, earned media and paid media. Owned media is a channel your company controls. There is fully […]
Listen Up! Social Media is Not a Bullhorn
The most common mistake that organizations and individuals make on social media is too much promotion and too little listening. I call it “the bullhorn approach.” Too many believe that social media is just another advertising and marketing channel where they can endlessly write about themselves and shamelessly promote their products and services. All they do […]
How Content Curation helps Lawyers Enhance Their Thought Leadership
“The practice of finding, organizing & sharing the best, most relevant content on a specific topic.”
How Visual Elements can Help Law Firms Boost Engagement
Having a visual element as part of your blog post makes it much more accessible to readers
The Legal Marketers Dilemma: Content for Robots or People?
Law firms need to insure that they don’t over rely on search engine rankings as a way to indicate a successful digital and social media strategy.
eDiscovery’s Kate Hutchinson Shares Insights on Marketing in the Legal Tech Space
Marketing professionals at companies serving the legal industry face unique challenges — and rewards — every day. We reached out to Kate Hutchinson, Senior Marketing Manager at Complete Discovery Source, Inc., (CDS) to find out how the company employs digital marketing and social media strategies to promote their brand, build relationships, and get clients. Thanks for agreeing to do the interview, Kate. […]