by Talia Schwartz | Nov 28, 2022 | Content Marketing
Your blog is a critical marketing tool. Since your law firm’s product is essentially expertise, populating a blog with posts that display that knowledge is a huge step for marketing. If you can convince the people who actually have that expertise to contribute to your...
by Kevin Vermeulen | Nov 29, 2021 | Content Marketing
An up-to-date blog is essential for law firms serious about marketing their practice online. As the center of any effective digital marketing strategy, law firm blog posts serve several purposes. To name just a few, a blog: Allows for easy creation and management of...
by Noreen Fishman | Nov 1, 2021 | Content Marketing
Creating a blog to help clients and prospects, and in the process, support and promote your law practice online can reap great rewards. Blogging serves as a great focal point for creating content and sharing information with your audience. One of the biggest decisions...
by Vondrae McCoy | Jun 7, 2021 | Content Marketing
Your law firm likely has a few different goals for your blog. Brand awareness, lead generation, and displaying thought leadership are a few places to start. But how do you know if what you’re doing is working? No matter what it is you’re hoping to accomplish...
by Talia Schwartz | Nov 24, 2020 | Measurement and Analytics
Law firm blogging without measuring results is a waste of time. But when it comes to your blog, there are a whole range of metrics you can consider. In fact, the number of blogging metrics you can get is so overwhelming that tracking them all wouldn’t leave much time...
