Tag: Blogging

Your blog is a critical marketing tool. Since your law firm’s product is essentially expertise, populating a blog with posts that display that knowledge is a huge step for marketing. If you can convince the people who actually have that expertise to contribute to your blog, that’s even better. While it can be difficult to […]

An up-to-date blog is essential for law firms serious about marketing their practice online. As the center of any effective digital marketing strategy, law firm blog posts serve several purposes. To name just a few, a blog: Allows for easy creation and management of content Gives lawyers a platform to publish thought leadership pieces Gives […]

Creating a blog to help clients and prospects, and in the process, support and promote your law practice online can reap great rewards. Blogging serves as a great focal point for creating content and sharing information with your audience. One of the biggest decisions you’ll have to make once you decide to build a blog […]

Your law firm likely has a few different goals for your blog. Brand awareness, lead generation, and displaying thought leadership are a few places to start. But how do you know if what you’re doing is working? No matter what it is you’re hoping to accomplish specifically, you need a way of measuring your blog […]

Law firm blogging without measuring results is a waste of time. But when it comes to your blog, there are a whole range of metrics you can consider. In fact, the number of blogging metrics you can get is so overwhelming that tracking them all wouldn’t leave much time for blogging, let alone other important […]

Generate leads with your law firm blog with useful, optimized content + a related call to action. Content marketing will continue to dominate marketing activity in 2018, according to the Smart Insights Global Survey in December 2017. There are several types of content—blogs, e-books, white papers, and case studies are just some of them. Of […]

“I want to bring in more clients and raise my profile at the firm.” “I’d like to move to different role at my firm.” “I’m looking for opportunities outside the firm.” “After multiple interviews, I got passed over for an in-house position.” “I think I need a career change.” The above are conversations I’ve had with lawyers […]

How often does someone need legal help? Hopefully, for them, not often. When they do, you want to be the lawyer they call. In order to do that, you need to stay top of mind. As with all marketing efforts, it starts with content. Here, then, is a content roadmap to stay top of mind […]

Search engine optimization is the process of optimizing your website and blog so they appear as high as possible in search results for specific keywords or phrases that are relevant to the legal services your firm provides and the issues your clients face. In general, sites that appear higher in search results will receive more […]

If you’re large firm looking to start a blog or a solo just starting out and need a website, use the WordPress platform.  Over the years, I’ve had many conversations with solos, small firm lawyers, and marketers at large firms about establishing and growing their presence online with a solid website and useful blog. Many don’t get their […]

Law Practice Blogging and Social Media It’s not enough to have a static web presence for your law practice. You also need to use blogging and social media to engage and provide value. Industry leaders Guy Alvarez and Kevin O’Keefe share tips and best practices on how to build a blog and social media presence to […]

Blogging helps you become established as an expert in your area(s) of practice. It provides useful information for those in need. And, as you become a trusted resource, potential clients and referral sources engage. But you already know that and the only thing holding you back is the time to write. Here’s some help.  First, […]