Archives: Podcasts

Podcast Episode 162: What Are Client Teams and How Can They Be Used?

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kelly Harbour to discuss the use of client teams to drive success at law firms. Kelly is the Chief Business Development Officer at Goulston and Storrs. She has more than twenty years of experience in marketing and business development along with almost […]

Podcast Ep. 159: How Lawyers Can Improve Their Virtual Presentations

In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Marsha Redmon to discuss how to master virtual presenting. Marsha is the CEO of Marsha Redmon Communications. For over 20 years Marsha has helped lawyers and executives communicate more effectively in order to get more business through presentations, public speaking workshops, business […]

Podcast Ep. 158: How to Market a Sub Brand at a Law Firm

In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Lisa Friedlander to discuss NEXT, an innovative law firm that gives guidance to startups and entrepreneurs. Lisa started her career as an attorney, entrepreneur, and angel investor. She practiced corporate and telecommunications law at both small and large firms for 15 years. […]

Podcast Ep. 157: How the Pandemic Has Caused a Shift in Legal Marketing

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lisa Vicine to discuss how the pandemic has impacted legal marketing. Lisa is the Chief Marketing Officer at Arnall Golden Gregory where she spearheads the firm’s business development, communications, branding, and marketing technology initiatives. She works with her team to facilitate collaboration […]

Podcast Ep. 154: Marketing Analytics Trends at Law Firms

In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Jason Kennedy. Jason is a marketing operations consultant at Calibrate Strategies, a leading marketing operations consultancy in the legal sector. He is also the former in-house director of marketing operations at an envelope 100 firm. Jason is currently finishing his master’s degree […]

Podcast Ep. 153: Diversity, Equity, and Inclusion Trends in the Legal Industry

In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Lloyd Johnson. Lloyd is the visionary and CEO of Chief Legal Executive LLC. He also founded the Black In-House Counsel. Lloyd continued his work in women’s advocacy with the creation of the groundbreaking Women, Influence & Power and the Law annual conference, […]

Podcast Ep. 152: How to Advance Your Career in Professional Services

In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Dominic Ayres. Dominic is the Senior Client Development Manager at Eversheds Sutherland. He heads up the development and growth of international client relationships and sector strategy. Dominic recently authored ‘How to Advance Your Career in Professional Services Marketing‘ where he speaks about […]