Legal Marketing 2.0 Podcast
Legal industry leader and host Guy Alvarez shares deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.

Podcast Ep. 152: How to Advance Your Career in Professional Services
In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Dominic Ayres. Dominic is the Senior Client Development Manager at Eversheds Sutherland. He heads up the development and growth of international client relationships and sector strategy. Dominic...
Podcast Ep. 151: The Importance of Presenting an Authentic Image on Social Media for Your Firm and Your Attorneys
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jay Plum, the Senior Director of Communications at Bracewell, where he works to implement integrated communication strategies and supports revenue through the growth of digital and social media. Jay...
Podcast Ep. 150: The Importance of Client Centric Law and Why Sector Focused Sales is Necessary in the Legal Industry
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Catherine Zinn. Catherine Zinn is the Chief Client Officer at Baker Botts, an international law firm in the energy and technology sectors. As the Chief Client Officer, Catherine oversees social...
Podcast Ep. 149: Finding Your Voice on Social Media
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Christopher Melcher. Business owners, celebrities, and trust beneficiaries across California turn to Christopher Melcher for assistance protecting their most valuable assets in high stakes divorces....
Podcast Ep. 148: How To Target High Level Decision Makers
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Matt Kalmans. Matt is the Co-CEO and Co-Founder of Applecart. Applecart is an enterprise technology platform defining the new category of “decision maker marketing.” The platform has been used by...
Podcast Ep. 147: Effective Leadership and Growing Your Firm Despite Difficult and Uncertain Times
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Buie, Esq. Elise is a passionate, creative, problem-solving attorney and founder of Elise Buie Family Law Group, who creates family law and estate planning solutions, not obstacles, for...
Podcast Ep. 146: Differentiators in Marketing for Women Attorneys
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Betiayn Tursi, the Global Chair and Co-Founder of the Women in Law Empowerment Forum, or as it is known WILEF. Now in its 15th year, WILEF is at the forefront of making women in law firms write their...
Podcast Ep. 145: How to Develop Deeper Relationships With Clients and Become a Better Business Advisor
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lee Garfinkle, the Chief Client Development and Relationship Officer at Goodwin, an AMLAW 25 firm with offices in the US, Europe, and Asia. Lee has held senior-level client and marketing roles in law...
Podcast Ep. 144: ABM for Law Firms- An Effective Approach to Creating More Opportunities
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Auseh Britt, the Vice President of Growth Marketing at Terminus, and Kasey Johnson, the General Counsel at Terminus. Auseh leads demand generation, marketing operations, field marketing, and...
Podcast Ep. 143: Blogging for Lawyers- How to Build Business and Expand Your Reach
In this episode of the Legal Marketing 2.0 Podcast, Guy sits down with Kevin O’Keefe. Kevin O’Keefe is founder & CEO of LexBlog, the leading provider of digital publishing solutions to the world’s largest law firms—and home to the world’s largest legal blogging...