Legal Marketing 2.0 Podcast
Legal industry leader and host Guy Alvarez shares deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Ep. 142: Personal Branding for In-House Lawyers: Take Yourself off of Mute and Pump up the Volume!
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Lisa Lang, Lisa currently serves as the General Counsel for Kentucky State University, a role she has had for four years. Lisa first began her career as a lawyer working as an associate attorney...
Podcast Ep. 141: Translating Digital and Social Media Marketing to Real Returns: Approaches for Law Firms
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Lauren Piccolo-Ingram, Lauren is the Managing Director of Client Development at Goodwin where she is responsible for the planning and execution of business development, marketing, and communications...
Podcast Ep. 140: How Law Firms Can Use Connected TV in their Digital Advertising Campaigns
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Megan Sullivan-Jenks. Megan is the director of marketing & communications at Choozle. She is a self-proclaimed tinkerer and a problem solver for marketing and advertising strategies and execution....
Podcast Ep. 139: Intent Data: How it Benefits Law Firm Marketing
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Ryan Klekas, Ryan Klekas is the Director of Partnerships at Bombora. Ryan works with Bombora’s strategic partners to ensure both they and their clients clearly understand how to use and achieve...
Podcast Ep. 138: The Legal Industry is Behind: How Can Law Firms Take a Modern Approach to Marketing?
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Howard Kravitz, Howard is the Chief Marketing Officer for global AmLaw 50 Law Firm Winston and Strawn. He oversees all Business Development, Marketing, Branding, and Communications efforts for the...
Podcast Ep. 137: Legal Marketing Lessons to Live by With Attorney Justin Stivers
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Justin Stivers, the founder and owner of The Probate Law Firm; a law firm dedicated to probate and estate planning based out of Miami, Florida. Justin is all about making the legal process simple and...
Podcast Ep. 136: Don’t Spend Another Dollar on Law Firm Marketing Until You Have These Three Foundations in Place
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Ali Katz, the Founder and CEO of the New Law Business Mode. Ali founded the New Law Business Model to teach her techniques to other lawyers who want to serve families and business owners as a trusted...
Podcast Ep. 135: How to Make Your Law Firm’s Website a Lead Generating Machine
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Lauren Osborne, a marketing and business development professional who has worked in both the legal and accounting industries for over 13 years. She has been successful in leveraging search engine...
Podcast Ep 134: The Benefits of Blogging for Attorneys and Finding Your Niche
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Kevin Brodehl, a trial and appellate attorney at Patton Sullivan Brodehl LLP in Northern California. His practice focuses on high-stakes real estate and business disputes throughout the Bay Area and...
Podcast Ep. 133: The Right Way for Lawyers to Use Social Media
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Ali Awad, also known as @ceolawyer on social media, Ali is a successful lawyer/entrepreneur with his own law firm (Ali Awad Law, P.C.) and media company. Ali teaches lawyers, doctors, and other...
