Legal Marketing 2.0 Podcast
Legal industry leader and host Guy Alvarez shares deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Ep. 67: How to Generate Referrals Without Asking
In this podcast, Stacey Brown Randall discusses her five steps to generate referrals without asking. From identifying referral sources to executing a referral process, Stacey discusses how law firms can create meaningful and memorable touchpoints to build stronger...
Podcast Ep. 66: Repurposing Your Law Firm’s Thought Leadership Content
In this episode of Legal Marketing 2.0 the Business Development Manager at McNair, Jessica Haarsgaard, discusses her firm’s strategy when it comes to repurposing content and taking advantage of outside partnerships to expand an article’s reach. Subscribe to the Legal...
Podcast Ep. 65: SEO Strategies for Large Law Firms
In this podcast, Guy Alvarez discusses a few things large law firms should be considering when it comes to SEO. Listen in to discover how Google has changed the shape of SEO, how tactics vary in the legal industry, and new SEO strategies large firms should use to rank...
Podcast Ep. 64: Paula Zirinsky on Moving from Big Law to Small Firm Marketing
In this episode of Legal Marketing 2.0, Paula Zirinsky of K2 Intelligence discusses the differences between Big Law and boutique law marketing, how to move from different types of firms, and the future of legal marketing. Subscribe to the Legal Marketing 2.0...
Podcast Ep. 63: The Connection Between User Experience and SEO for Law Firms
In today’s podcast Marcela De Vivo of SEMrush, speaks with us about common SEO mistakes, Google’s featured snippets, and the connection between user experience and SEO for law firms. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, or RSS...
Podcast Ep. 62: The Role of Marketing Technologists in Law Firms
In this podcast John Witts, Marketing Technology Director for Fox Rothschild LLP, joins us to talk about the role of marketing technologists in law firms, the challenges they face, and the future of legal marketing technology. Podcast Show Notes John Witts is...
Podcast Ep. 61: The Value of Thought Content in Relationship Building
In this podcast, Jay Linder, Director of Marketing and Communications at Cleary Gottlieb Steen & Hamilton LLP, talks with us about the value of thought content for law firms, how content can foster business relationships, and how legal marketers can influence...
Podcast Ep. 60: What to Consider Before Redesigning Your Law Firm’s Website
In this podcast, Guy Alvarez discusses what law firms and companies need to consider before redesigning their site. Many firms want to move from a brochure-like website to a more modern site, optimized for lead generation. However, they often forget to consider...
Podcast Ep. 59: How Lawyers Can Use Financial Certification to Distinguish Themselves from Competitors
In this podcast, Lee Sanderson of the American Academy for Certified Financial Litigators (AACFL), discusses the practical and marketable value of financial certification for lawyers and how it can help them differentiate themselves. Subscribe to the Legal Marketing...
Podcast Ep. 58: Carla Johnson on The Importance of Storytelling for Professional Services Firms
In this podcast Carla Johnson, founder of Type A Communications, speaks with us about the art of storytelling for professional services firms, the challenges of innovation within these firms, and how digital transformation has impacted the client experience. Podcast...
