In this podcast, Robyn Itule, the Director of Marketing for Fennemore Craig, discusses how to future-proof your law firm with brand as a business strategy. Podcast Show Notes Robyn Itule is the Director of Marketing for Fennemore Craig. She grew up in her career doing...

In this podcast, Mike Mellor of Pryor Cashman discusses legal marketing trends today and best practices for optimizing relationships between attorneys and law firm marketing departments. Podcast Show Notes Mike Mellor is the firmwide director of marketing and business...

In this podcast, Guy Alvarez discusses how to measure the return on investment (ROI) of your firm’s social media activities. Why Should I Measure ROI? We see many companies doing a great job with social media, but when it comes time to figuring out ROI, most legal...

In this podcast Hank Grezlak of ALM discusses how legal marketers can create and maintain relationships with journalists and how law firms can get media exposure. Podcast Show Notes Hank Grezlak is the Editor-in-Chief for ALM’s Legal Themes, Regional Brands, and...

In this podcast, Guy Alvarez discusses schema markup and how it can be useful for enhancing your law firm’s search engine optimization efforts. What is Schema? When schema is added to web pages, it enhances rich snippets. Adding schema markup or microdata enables...

In this episode of Legal Marketing 2.0, Leslie Gross of Saul Ewing Arnstein & Lehr discusses the marketing challenges that can occur during a law firm merger. Podcast Show Notes Leslie Gross has served as the Director of Communications of Saul Ewing Arnstein &...

In this podcast, Lizzy Duffy, the VP of Acritas, discusses the Acritas Law Firm Brand Index and why it’s important for your firm. Podcast Show Notes Lizzy is an accomplished analyst with a skill for identifying emerging trends among complex data. She combines this...

In this podcast, Gina Passarella of ALM discusses this year’s The American Lawyer Industry Awards as well as ALM’s upcoming expansion of international content. Podcast Show Notes Gina Passarella is editor-in-chief of ALM’s global legal brands and The American Lawyer....

In this podcast, Wayne Pollock, the founder and managing attorney of Copo Strategies, discusses how attorneys can market their cases and their practices at the same time to grow their firm. Wayne is the founder and managing attorney of Copo Strategies, a legal...

In this podcast, Deborah Farone, the former CMO of two law firms Cravath, Swaine & Moore and Debevoise & Plimpton, discusses her journey of leaving her firm and writing her own book. Podcast Show Notes Deborah Farone is the former CMO of two prestigious law...