Legal Marketing 2.0 Podcast
Legal industry leader and host Guy Alvarez shares deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Ep. 98: Law Firm Email Newsletters Crafted with a Unique Voice Engage and Convert
In this podcast, Margo Aaron, a marketing copy expert, speaks about ways marketers can craft law firm email newsletters that engage and convert. Margo Aaron began her career in psychology research and fortuitously transitioned into marketing and is the founder of That...
Episode 97: The Secret to Winning New and Securing Repeat Business For Your Law Firm.
In this podcast, Joseph Jenkins, the Director of Sales over Professional Services at Podium, talks to us about the secret to winning new and securing repeat business for your law firm. Connect with Joseph through podium.com or on LinkedIn here. How have you seen the...
Podcast Ep. 96: How To Build The Marketing Foundation For Your Law Firm
In this podcast, Bill Bice, an expert in building legal technology companies, speaks about building the marketing foundation for your law firm. Connect with Bill at boomtime.com or follow him on Twitter at @billbice What has been the number one marketing mistake firms...
Podcast Ep. 95: Addressing The Diversity & Inclusion Challenge Using Lean Six Sigma
In this podcast, Lourdes Slater, the CEO of Karta Legal LLC, discusses Lean Six Sigma and other business methodologies to improve processes at law firms and target pain or pressure points they are facing. Podcast Shownotes Karta Legal LLC is a woman-owned consulting...
Podcast Ep. 94: Disrupting Stereotypes in Workplace Communication
In this podcast, Susan Freeman, the CEO of Freeman Means Business, talks about understanding gender-based communication to combat gender bias. Podcast Show Notes The mission of Freeman Means Business is to create equity in the workplace. Susan’s goal is to help women...
Podcast Ep. 93: Why Women Should Build A Social Media Presence And How It Can Enhance Their Professional Development
In this podcast, Betiayn Tursi, the global chair and co-founder of the Women In Law Empowerment Form (WILEF), talks about why women should build a social media presence, and how it can enhance their professional development. Podcast Show Notes Betiayn is responsible...
Podcast Ep. 92: What Stories Law Firms Should Be Pitching to the Media
In this podcast, Joshua Peck, founder and president of Law Firm Media Professionals and CEO of Woodridge Communications, discusses what stories law firms should pitch to the media. Podcast Show Notes Joshua Peck is a nationally recognized leader in communications and...
Podcast Episode 91: Crisis PR for Law Firms and Law Firm Clients in the Digital Age
In this podcast, Andy Blum, a PR consultant, media trainer, and Principal of AJB Communications, discusses crisis PR for law firms and law firms clients in today’s digital and social media age. Podcast Show Notes Andrew Blum is a PR consultant and media trainer and...
Podcast Ep. 90: How Small Law Firms Can Use Media Relations To Promote Their Firm
In this podcast, Janet Falk discusses how solo practitioners or small law firms can use media relations to promote their product. Janet Falk is a Public Relations and Marketing Communications professional who advises attorneys with a solo practice or a small law firm....
Podcast Ep. 89: Roy Sexton on the Benefits of Introversion in Legal Marketing
In this podcast, Roy Sexton discusses how to win the room when you’d rather stay home - the benefits of introversion. Roy is a Marketing Executive, Author, Public Speaker, Community Leader, Arts Advocate, Animal Nut, Comic Book Reader, Toy Collector, and...
