Legal Marketing 2.0 Podcast
Legal industry leader and host Guy Alvarez shares deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Ep. 113: How Lawyers Can Use Video to Successfully Market Their Practice
In this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez meets with Patricia Baxter to discuss how lawyers and law firms can use video to market their practice and attract new clients. The problem with making videos is the perception that it’s either too...
Podcast Ep. 112: Fishbowl: A Social Media App for Authentic Conversations in the Legal Industry
On this week’s episode of the Legal Marketing 2.0 podcast, host Guy Alvarez interviews Matt Sunbulli. Matt is the CEO and Cofounder of Fishbowl, a new social network that connects professionals to have candid and relevant conversations about workplace topics. Every...
Podcast Ep. 111: Pandemic-Era Law Firm Marketing: Why Now Is the Perfect Time for Innovation
In this episode of the Legal Marketing 2.0 podcast, Guy Alvarez discusses how law firms can treat the COVID-19 pandemic as an opportunity to innovate their business development and marketing practices with guest David Kamien. David Kamien is a former lawyer and the...
Podcast Ep. 110: How a Strong Law Firm Culture Dramatically Improves Marketing and Profitability
On this week’s episode of the Legal Marketing 2.0 podcast, host Guy Alvarez and guest Eric Farber discuss the power and importance of developing a strong law firm culture. Eric Farber is the CEO at Pacific Workers’ Compensation Law Center and author of the new book,...
Podcast Ep. 109: From Pandemic to Plan: It’s Time to Focus on Your Law Firm’s Recovery Strategy
In this episode, Guy Alvarez and guest Barbara Malin discuss how law firms can handle the COVID-19 pandemic to help ensure business continuity. Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Our guest, Barbara...
Podcast Ep. 86: How to Measure the ROI of Your Law Firm’s Social Media
In this podcast, Guy Alvarez discusses how to measure the return on investment (ROI) of your law firm’s social media activities. Podcast Show Notes: Why Should I Measure ROI? We see many law firms doing a great job with social media, but when it comes time to figuring...
Podcast Ep. 108: Balance by Design: How to Design a Successful Legal Career and a Happy Life
In this episode, Guy Alvarez discusses how to design a successful legal career with guest, Marianne Merritt Talbot. Marianne is an expert on business development and marketing, coaching, executive presence, and personal development. She is the Executive Vice President...
Podcast Ep. 107: How a Partner at Mayer Brown Approaches Building Her Own Brand
In this episode, Guy Alvarez discusses how female lawyers can build their brand and develop business with guest, Nina Flax. Nina is a partner and the leader of Mayer Brown’s Northern California Corporate and Securities practice. Nina works on M&A, joint ventures,...
Podcast Ep. 106: Why Law Firms That Focus on Content Experience Drive Higher Client Engagement
In this episode, Guy Alvarez discusses the notion of “content experiences” with guest, Jenn Bankston. Content experience is the evolved legal marketers’ approach to content marketing, with a shift in focus from creation and consumption to experience and engagement....
Podcast Ep. 105: Interview with 2019 Social Law Firm Index Winner DLA Piper: What it Takes to be Number 1
In this episode, Guy Alvarez interviews Josh Epstein and Juliet McNulty from DLA Piper, this year’s winner of the 2019 Social Law Firm Index. Juliet is the Senior Digital Communications Manager at DLA, she oversees the firm’s communications for the U.S. including the...
