Legal Marketing 2.0 Podcast
Legal industry leader and host Guy Alvarez shares deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Ep 134: The Benefits of Blogging for Attorneys and Finding Your Niche
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Kevin Brodehl, a trial and appellate attorney at Patton Sullivan Brodehl LLP in Northern California. His practice focuses on high-stakes real estate and business disputes throughout the Bay Area and...
Podcast Ep. 133: The Right Way for Lawyers to Use Social Media
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Ali Awad, also known as @ceolawyer on social media, Ali is a successful lawyer/entrepreneur with his own law firm (Ali Awad Law, P.C.) and media company. Ali teaches lawyers, doctors, and other...
Podcast Ep. 132: Transforming Thought Leadership in Professional Services Firms
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Charles Cousins, the Business Development Director at Passle. At Passle, Charles works with the Marketing and Business development teams at law firms to help them implement successful thought...
Podcast Ep. 131: Positioning Law Firms for Growth: How a Sector-Based Strategy Leads to Greater Client Success
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Dominic Ayres, a senior client development manager at Eversheds Sutherland. Dominic is responsible for the development and growth of international client relationships and sector strategy for the...
Podcast Ep. 130: Public Relations and Marketing for Law Firms; Crisis Planning and Management
In this episode of the Legal Marketing 2.0 Podcast, Gina Rubel, the CEO of Furia Rubel Communications, a nationally-known law firm, public relations, and crisis communications agency, shares her insight on the importance of public relations and how it can support a...
Podcast Ep. 129: Something from Nothing: How to Build a Content Marketing Machine for a Law Firm When You’re The Team
In this episode of the Legal Marketing 2.0 Podcast, Dan Brian, a digital marketing guru, shares his best tips and tools to build a strong content marketing machine for law firms and how to include attorneys in the writing process. The entire content marketing process...
Podcast episode Ep. 128: TikTok for Lawyers: How This Unlikely Social Media Platform Can Help Generate Business
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Michelle Wilson Murphy. Michelle is the owner of Wilson Murphy Law and The CEO of Legal Loft. As a trademark and small business attorney, Michelle works with businesses and creatives to secure and...
Podcast Ep. 127: How HubSpot Can Revolutionize the Way Law Firms Market Their Services and Generate Business
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Leia Dudek. Leia is Good2bSocial’s dedicated HubSpot Channel Account Manager. For about two years Leia has guided Good2bSocial’s clients through adopting HubSpot’s platform. Unlike most Legal...
Podcast Ep. 126: The Art and Science of Business Development in the Legal Industry: You CAN Make it Rain
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Karen Kahn. Karen started her career as a psychologist and later went on to become a strategic business development and career coach. Given her impressive track record of helping lawyers expand their...
Podcast Ep. 125: Social Media in the Legal Industry and the Birth of The Quintessential Gentleman
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Eric K. Thomas. Eric is the social media and digital media manager for Bracewell and the founder and Editor-in-Chief of The Quintessential Gentleman, which is a media platform dedicated to telling...
