Legal Marketing 2.0 Podcast
Legal industry leader and host Guy Alvarez shares deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Ep. 110: How a Strong Law Firm Culture Dramatically Improves Marketing and Profitability
On this week’s episode of the Legal Marketing 2.0 podcast, host Guy Alvarez and guest Eric Farber discuss the power and importance of developing a strong law firm culture. Eric Farber is the CEO at Pacific Workers’ Compensation Law Center and author of the new book,...
Podcast Ep. 109: From Pandemic to Plan: It’s Time to Focus on Your Law Firm’s Recovery Strategy
In this episode, Guy Alvarez and guest Barbara Malin discuss how law firms can handle the COVID-19 pandemic to help ensure business continuity. Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Our guest, Barbara...
Podcast Ep. 86: How to Measure the ROI of Your Law Firm’s Social Media
In this podcast, Guy Alvarez discusses how to measure the return on investment (ROI) of your law firm’s social media activities. Podcast Show Notes: Why Should I Measure ROI? We see many law firms doing a great job with social media, but when it comes time to figuring...
Podcast Ep. 108: Balance by Design: How to Design a Successful Legal Career and a Happy Life
In this episode, Guy Alvarez discusses how to design a successful legal career with guest, Marianne Merritt Talbot. Marianne is an expert on business development and marketing, coaching, executive presence, and personal development. She is the Executive Vice President...
Podcast Ep. 107: How a Partner at Mayer Brown Approaches Building Her Own Brand
In this episode, Guy Alvarez discusses how female lawyers can build their brand and develop business with guest, Nina Flax. Nina is a partner and the leader of Mayer Brown’s Northern California Corporate and Securities practice. Nina works on M&A, joint ventures,...
Podcast Ep. 106: Why Law Firms That Focus on Content Experience Drive Higher Client Engagement
In this episode, Guy Alvarez discusses the notion of “content experiences” with guest, Jenn Bankston. Content experience is the evolved legal marketers’ approach to content marketing, with a shift in focus from creation and consumption to experience and engagement....
Podcast Ep. 105: Interview with 2019 Social Law Firm Index Winner DLA Piper: What it Takes to be Number 1
In this episode, Guy Alvarez interviews Josh Epstein and Juliet McNulty from DLA Piper, this year’s winner of the 2019 Social Law Firm Index. Juliet is the Senior Digital Communications Manager at DLA, she oversees the firm’s communications for the U.S. including the...
Podcast Ep. 104: How Law Firms Can Amplify Their Social Media Marketing Efforts
In this episode, Guy Alvarez discusses the ways in which law firms can amplify the impact of their social media marketing efforts with Glenn Gaudet. They discuss tactical and strategic measures firms should take, such as using podcasts as part of their marketing mix...
Podcast Ep. 103: Law Firms Built to Bring in Business – Business Development Lessons for Law Firm Leaders
In this episode, Guy Alvarez discusses business development lessons for law firm leaders with Uri Gutfreund. Uri is the founder of The Managing Partner RoundTable, the largest peer-to-peer learning group for managing partners of mid-size firms. The program enables...
Podcast Ep. 102: How Law Firms Can Take Advantage of LinkedIn’s New Feature Updates
In this episode, Guy Alvarez explores the many benefits of staying active and engaged with your audience on LinkedIn. He stresses the importance of law firm company pages as well as personal pages for the attorneys at your firm. Tune in to find out why both are...
