Legal Marketing 2.0 Podcast
Legal industry leader and host Guy Alvarez shares deep insights and fresh perspectives on the latest legal marketing trends and strategies, with actionable takeaways for lawyers and marketing professionals at law firms and legal technology companies.
Podcast Ep. 158: How to Market a Sub Brand at a Law Firm
In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Lisa Friedlander to discuss NEXT, an innovative law firm that gives guidance to startups and entrepreneurs. Lisa started her career as an attorney, entrepreneur, and angel investor. She practiced...
Podcast Ep. 157: How the Pandemic Has Caused a Shift in Legal Marketing
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Lisa Vicine to discuss how the pandemic has impacted legal marketing. Lisa is the Chief Marketing Officer at Arnall Golden Gregory where she spearheads the firm’s business development,...
Podcast Ep. 156: The Importance of Client Service at Law Firms and How to Institutionalize a Client Service Mentality
In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Kate Stoddard. Kate is the Chief Marketing Officer at Kelley Drye & Warren where she leads their business development strategy. Kate is responsible for the creation of branded marketing and the...
Podcast Ep. 155: The Significance of Storytelling and Authenticity in Law and Content Marketing
In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Shreya Ley. Shreya is a lawyer at LayRoots, an asset protection firm that helps people protect themselves from stupid lawsuits. She loves being a business owner, talking to people, cooking, and...
Podcast Ep. 154: Marketing Analytics Trends at Law Firms
In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Jason Kennedy. Jason is a marketing operations consultant at Calibrate Strategies, a leading marketing operations consultancy in the legal sector. He is also the former in-house director of marketing...
Podcast Ep. 153: Diversity, Equity, and Inclusion Trends in the Legal Industry
In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Lloyd Johnson. Lloyd is the visionary and CEO of Chief Legal Executive LLC. He also founded the Black In-House Counsel. Lloyd continued his work in women’s advocacy with the creation of the...
Podcast Ep. 152: How to Advance Your Career in Professional Services
In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Dominic Ayres. Dominic is the Senior Client Development Manager at Eversheds Sutherland. He heads up the development and growth of international client relationships and sector strategy. Dominic...
Podcast Ep. 151: The Importance of Presenting an Authentic Image on Social Media for Your Firm and Your Attorneys
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jay Plum, the Senior Director of Communications at Bracewell, where he works to implement integrated communication strategies and supports revenue through the growth of digital and social media. Jay...
Podcast Ep. 150: The Importance of Client Centric Law and Why Sector Focused Sales is Necessary in the Legal Industry
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Catherine Zinn. Catherine Zinn is the Chief Client Officer at Baker Botts, an international law firm in the energy and technology sectors. As the Chief Client Officer, Catherine oversees social...
Podcast Ep. 149: Finding Your Voice on Social Media
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Christopher Melcher. Business owners, celebrities, and trust beneficiaries across California turn to Christopher Melcher for assistance protecting their most valuable assets in high stakes divorces....
