Podcast Ep. 43: LinkedIn for Business Development and Relationships With Judy Selby
Consultant and former Big Law partner, Judy Selby, offers keen insights, strategies and best practices for using LinkedIn for business development and building relationships based on her years of successfully using the platform. The discussion is particularly useful if you’re looking to further your career or go down a new career path. Subscribe to […]
Podcast Ep. 42: Using Social Media and Content to Build Relationships with Ivy Grey
Lawyer and legal techie, Ivy Grey, joins us to talk about using social media and content to build relationships: figuring out what to be on the social channels, how content plays a role in engaging and building meaningful relationships, and informal mentoring in the space. Advice for lawyers or legal techies wanting to get started? […]
Podcast Ep. 41: The Right Content at Each Stage of the Buyer's Journey for Legal Services
As a lawyer or legal marketer, how do you get the right content to the right people at the right time? Our very own Guy Alvarez, founder of Good2bSocial, joins us on the Legal Marketing 2.0 podcast to discuss the buyer’s journey in the search for legal services and how marketing automation helps to pinpoint […]
Podcast Ep. 40: Thought Leadership Marketing With National Law Review's Jennifer Schaller
Lawyers sell their knowledge and know-how. But how does one demonstrate what they know or that they are a player in a particular field? Jennifer Schaller joins us on the Legal Marketing 2.0 podcast to discuss content marketing, and in particular, thought leadership marketing. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google […]
Podcast Ep. 39: Optimizing Attorney Bios With Mary Trice
In this episode of the Legal Marketing 2.0 podcast we chat about attorney bios, typically, the highest trafficked pages on a law firm’s website. Mary Trice of Winston & Strawn, shares her experience about the process of identifying the problem, getting everyone at the firm on board, what makes an effective bio, and optimizing each […]
Podcast Ep. 38: Authenticity and Passion – Law Firm Testimonials with Vikram Rajan
Can you just write the testimonial and I’ll sign off on it? Anyone who’s asked for a testimonial has heard a similar response. In this episode of the Legal Marketing 2.0 podcast, Vikram Rajan talks about why and how lawyers can get authentic testimonials from passionate clients. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, […]
Podcast Ep. 37: Law Firm Public Relations and Social Media With Ryan King
Is social media the new public relations? I posed this question to our guest Ryan King the Director of Communications at the law firm of Ogletree Deakins. Ryan goes on to discuss the relationship between law firm public relations, social media, and content. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, Google Play, or […]
Podcast Ep. 36: The Top 8 Digital Marketing Trends for Law Firms in 2018 with Guy Alvarez
Editor’s note: At the beginning of each year Good2bSocial’s founder, Guy Alvarez, shares his thoughts in a blog post on digital marketing trends in the legal space for the year ahead. This year, practicing what he preaches, Guy uses a hot trending marketing format-podcasting-to share his thoughts. Subscribe to the Legal Marketing 2.0 Podcast via Apple […]
Podcast Ep. 35: Five Questions Legal Marketers Should Ask in 2018 with Jaron Rubenstein
Good2bSocial’s founder Guy Alvarez welcomes software engineer and legal marketer Jaron Rubenstein to the podcast. They discuss five questions legal marketers should ask in 2018. Jaron touches on content marketing, engaging with your firm’s target audience, the potential of artificial intelligence in marketing, getting the most out of your content management system, and much more. […]
Podcast Ep. 34: Legal Marketplaces with Kristin Tyler and Michael Brunet of LAWCLERK™
In this episode, we chat with attorneys Kristin Tyler and Michael Brunet of LAWCLERK™ an online marketplace connecting small firms with freelance lawyers. We discuss the emergence of legal marketplaces, including a discussion of LAWCLERK™ and the opportunities, including personal branding, for today’s lawyers. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or […]
Podcast Ep. 33: The New Model of Professional Development With Harvard Law's Scott Westfahl
In this episode we talk about the new model for developing lawyers, including the emergence of design thinking and creativity thinking principles, using networks for problem solving, and teaching law students to work in teams to promote innovation. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or RSS feed, and get all of […]
Podcast Ep. 32: Law Firm Marketing Technology with Jacqueline Madarang
We’re operating in a digital world where clients have so many ways to engage, which is why law firm marketing teams needs somebody to manage the technology. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or RSS feed, and get all of the episodes automatically delivered to your favorite podcast app or RSS […]