The Ultimate Guide to Pay-per-click (PPC) for Law Firms
…up to speed. What is PPC? Pay-per-click (PPC), also called paid advertising, is an advertising channel that allows users to pay to have their website on search engine results pages…
Law Firm Digital Marketing Trend Predictions for 2022 and How to Implement Them
…50% of their budget into programmatic advertising. In the past, programmatic advertising has been reserved for those with larger budgets, but with so many self-service tools coming out more and…
Law Firm Digital Marketing: What You Need to Know About Chrome’s Blocking of 3rd Party Cookies
…use of predictive advertising. Predictive advertising technology uses artificial intelligence and statistical algorithms to create specific audiences. An example of this is Facebook’s look-alike modeling. See: Predictive Advertising for Law…
10 Ways To Improve Your Law Firm PPC Campaign
Pay-per-click advertising is a complex science. Often, firms decide to boost their traffic through paid advertising channels and soon find themselves in over their heads. Even the best-trained experts need…
Determining if Paid Social Media Is Right For Your Law Firm
…likes and comments. Related: The Law Firm Guide to LinkedIn Advertising eBook Facebook This tool offers the Facebook Targeted Ads program, which is one of the more robust advertising mechanisms…
A Facebook Business Manager Guide For Law Firms
Facebook provides one of the most powerful advertising platforms available today. With their seemingly endless list of configuration options, it’s possible to create everything from a worldwide advertising blitz all…
How to Run Twitter Ads for Law Firms
…many advertising formats, there are effective ways to accomplish every goal. If you’re already on Twitter and want to incorporate advertising, now is a great time to do so. If…
7 Timeless Digital Marketing Strategies That Work for Law Firms
…geography. Programmatic advertising – This option allows marketers to be more strategic about how they spend their advertising budgets. Programmatic advertising serves ads to relevant audiences based on data like…
20 Advanced LinkedIn Ads Tips & Best Practices for Legal Marketers
…and optimize LinkedIn advertising campaigns that meet your marketing and business objectives. If you need help building out a LinkedIn advertising strategy or adjusting current initiatives, reach out to us…
A Law Firm Guide to Twitter Ads
…your law firm’s marketing plans, you might be missing out. In fact, advertising on Twitter can put your messaging directly in front of your target audience. Some law firms shy…
How to Determine Your Law Firm’s Paid Social Budget for Each Platform
…a challenge. We discuss below some social media advertising trends your firm may want to keep in mind when building its advertising budget. Benefits of LinkedIn Ad Targeting Some surveys…
Why Most Agencies Don’t Get Social
…on. Then there are full service agencies that provide all types of services in advertising, PR and non advertising fields. Agencies have evolved with the times and as new types…