Ways to Improve Attorney Facebook Advertising
If you’re leveraging Facebook ads and not getting the result you want, you may be tempted to give up. However, Facebook advertising can be incredibly powerful. The right optimization can…
Facebook Advertising for Lawyers: Advanced Tips
Facebook Advertising for Lawyers 74% of Facebook users are high-income earners. That statistic, along with many others, explain why the platform is a key one for business, including for law…
A Lawyer’s Guide To Getting Started With YouTube Advertising
YouTube is one of the most influential — yet easily overlooked — advertising channels available on the Internet. For businesses, like law firms, that mainly produce text-based content, it’s easy…
Podcast Ep. 140: How Law Firms Can Use Connected TV in their Digital Advertising Campaigns
…and a problem solver for marketing and advertising strategies and execution. From nonprofits to consumer goods and software, she’s an expert at creating online and offline marketing & communications strategies…
A Legal Marketer’s Guide to Analyzing LinkedIn Advertising Performance
…building out a LinkedIn advertising strategy or adjusting current initiatives, reach out to us today. We have vast experience helping lawyers and law firms achieve measurable success through LinkedIn advertising….
Pay-Per-Click Advertising for Law Firms: Top 10 Mistakes to Avoid
Pay-per-click advertising for law firms can be effective when you choose the right keywords, select the right type of ad, and make the most of your budget. With pay-per-click (PPC)…
Podcast Ep. 19: LinkedIn Advertising with Guy Alvarez
Shownotes Law firms and companies trying to target a B2B (business to business) audience are starting to recognize the value of paid LinkedIn advertising. Paid advertising on LinkedIn is…
The Law Firm Guide to LinkedIn Matched Audiences: LinkedIn’s Secret Advertising Weapon
…building out a LinkedIn advertising strategy or adjusting current initiatives, reach out to us today. We have vast experience helping lawyers and law firms achieve measurable success through LinkedIn advertising….
Law Firm Guide to LinkedIn Advertising
Discover how you can use LinkedIn Ads to generate leads and grow your practice. With the right approach, LinkedIn advertising offers plenty of opportunities to connect with the right audience and…
How to Structure Keywords for Lawyer Pay-Per-Click Advertising
…content marketing, SEO, and lawyer Pay-Per-Click advertising — involves keywords. Without them, online prospecting and discovery would not be possible. Let’s crawl deeper into the details of assembling keyword lists…
The Top 8 Digital Marketing Trends for Law Firms in 2017
…6. Native Advertising Wikipedia defines native advertising as “material in a publication which resembles the publication’s editorial content but is paid for by an advertiser and intended to promote the…