Archives: Podcasts

In this episode, we chat with attorneys Kristin Tyler and Michael Brunet of LAWCLERK™ an online marketplace connecting small firms with freelance lawyers. We discuss the emergence of legal marketplaces, including a discussion of LAWCLERK™ and the opportunities, including personal branding, for today’s lawyers. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or […]

In this episode we talk about the new model for developing lawyers, including the emergence of design thinking and creativity thinking principles, using networks for problem solving, and teaching law students to work in teams to promote innovation. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or RSS feed, and get all of […]

We’re operating in a digital world where clients have so many ways to engage, which is why law firm marketing teams needs somebody to manage the technology. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or RSS feed, and get all of the episodes automatically delivered to your favorite podcast app or RSS […]

Collaboration is more important today than it was yesterday and will be more important tomorrow than it is today. Harvard Law’s Dr. Heidi Gardner joins Good2bSocial’s CEO Guy Alvarez to discuss smart collaboration in the legal industry backed up by data and research. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or RSS […]

Molly Porter (@molly_porter), Director of Marketing at Seyfarth Shaw, chats with Guy Alvarez, about putting together a strategic law firm marketing team by covering the 3 C’s: creative, content, and channels. Molly goes into some depth on the creative aspect, and also talks about becoming a student of the business of law as marketers, and making […]

Baker McKenzie’s Will White (@WillWhite365), Global Director of Marketing & Communications, and Erin Nixon (@MrsErinNixon), Head of Digital Marketing join us on the Legal Marketing 2.0 podcast, and encourage legal marketers to: “Don’t be afraid to fail!” Baker McKenzie is one of the world’s leading law firms, with 77 offices in 47 countries, and took […]

In this episode of the Legal Marketing 2.0 podcast, we chat with DLA Piper’s Juliet McNulty, Senior Digital Communications Manager, and Josh Epstein, Director of Communications. DLA Piper has been ranked the top firm in the Social Law Firm Index year after year including in 2017. Juliet and Josh shares insights into how the firm maintains […]

In this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with Breichen Madej Marsh, Director of Digital Communications at Orrick. Breichen comes from Big Pharma and shares her experience about bringing lessons learned there to the legal industry, including how to change behavior with the right message on the right mediums […]

In this episode of the Legal Marketing 2.0 podcast, Good2bSocial’s founder Guy Alvarez chats with K&L Gates Chief Marketing Officer Jeff Berardi about their top thought leadership position in the 2017 Social Law Firm Index. Jeff shares insights on marketing, business development and client development, how to get lawyers at the firm involved in initiatives, […]

In this episode of the Legal Marketing 2.0 podcast, we take a behind-the-scenes look at the 2017 Social Law Firm Index methodology with Good2bSocial’s Guy Alvarez and Tim Baran. Subscribe to the Legal Marketing 2.0 Podcast via iTunes, Stitcher, Google Play, or RSS feed, and get all of the episodes automatically delivered to your favorite podcast app […]

In this episode of the Legal Marketing 2.0 podcast, Adrian Dayton joins us to talk about evaluating data so lawyers and marketers can make more informed decisions when it comes to crafting a social media strategy. And, we do a deep dive on  LinkedIn, which is gradually becoming more social, opening up opportunities for lawyers […]

  Bob is a lawyer and media consultant and former editor-in-chief of the National Law Journal. He was one of the pioneers in legal blogging. He founded the popular law sites blog 15 years ago and is one of the leading voices on legal technology, social media, and the internet. In addition to practicing law, Bob […]