How to Determine Your Law Firm’s Paid Social Budget for Each Platform
…suggest that marketers will be increasing their LinkedIn ad spending in 2019. While these ads are more expensive than ads on Facebook or Twitter, they have the added benefit of…
Why Law Firms need to Use Google+ for their Social Media Marketing
I recently gave a presentation to members of the New York chapter of the Legal Marketing Association entitled “I have a blog, a Twitter handle, and a LinkedIn page, now…
How Law Firms Can Use Social Media to Boost Their Demand Generation Efforts
…fast-paced world of Twitter/X may seem at odds with the slow grind of the legal field, but here’s where your firm’s personal brand can truly shine. Twitter/X is about engagement…
Podcast Ep. 73: The Evolution of Social Media in the Legal Industry
…developing global social media initiatives. Connect with Maya on LinkedIn, the Goodwin Law Twitter, or the Goodwin Law website. Social Media is a Universal Language With experience in diverse Fortune…
Podcast Ep. 32: Law Firm Marketing Technology with Jacqueline Madarang
…team, its efforts in business development technology, marketing technology and digital marketing. Twitter: @JHMadarang Why is marketing technology important today? Recent research conducted by Gartner found that a CMO’s marketing…
The Law Firm Guide to Video Marketing on Social Media
…in the first minute, while the total video shouldn’t be longer than a few minutes. 5. Share Behind-the-Scenes Content People enjoy peeking behind the curtain! These types of videos can…
How To Attract Podcast Guests For Your Law Firm’s Podcast
…for being a guest on a podcast – perhaps a new book to promote. Narrow the list down to 3 to 5 names, and start reaching out! It’s a Two…
How Law Firms Can Benefit From Campaign-Driven Marketing
…to implement, and you want them to choose you. Within these broad goals, it’s important to develop more specific objectives, such as generating leads, raising brand awareness among influencers or…
A Checklist for Your Law Firm’s Blog Promotion
…posting three times on Twitter with a new image and different hashtags. We also recommend you: Place social share buttons directly on your blog post page. Network with top influencers…
A Legal Marketer’s Checklist for Effective Social Media Measurement
…successful, what isn’t, and how you can improve. How do you know if your LinkedIn and Twitter accounts are resulting in business growth? How can you tell which content resonates…
LinkedIn Matched Audiences: A Game Changer for Corporate Law Firms
…to the party–Facebook has “Custom Audiences” and Twitter, “Tailored Audiences”– LinkedIn’s “Matched Audiences” has the potential to surpass both in effectiveness for law firms that target businesses. How can law…
Using Social Technologies for Competitive Intelligence
…there are other alternatives like Hootsuite that enable law firms to create streams of social activity that they can filter based upon keywords, users, hashtags twitter lists and social networks….