Podcast Ep. 42: Using Social Media and Content to Build Relationships with Ivy Grey
…Ivy on Twitter: @IvyBGrey. How do you figure out what to be on social media, and Twitter in particular? Participate as yourself, not as a generic company logo. Represent yourself…
The Best Times for Legal Marketers to Post on Social Media
…Post on Twitter Traditionally, Twitter was thought to draw more early morning users who start their day by scrolling for the latest news. For the same reason, they also tend…
What Social Networks Should Global Law Firm Marketers Consider?
…is popular in China. In China, marketers face unique challenges when trying to market via social networks because the Chinese government blocks Facebook and Twitter, so as a result, the…
4 Ways for Lawyers to Grow their Digital Influence
…focus on Twitter and LinkedIn Groups. Adopting an authentic and consistent style when using LinkedIn groups is critical. Commenting on relevant content and also sharing your own will add value…
Why Paid Social Does Not Work for Law Firms
…on Facebook, Twitter or LinkedIn ads. Paid advertising lacks authenticity and does not allow lawyers to have meaningful and sincere discussions with their clients and prospects. Paying in order to…
How Accountants Are Using Social Media
…it comes to social media, whereas other industries have already entered into a full-blown Renaissance. Direct communication with customers thanks to Twitter, Facebook, LinkedIn, Google+, Instagram, Pinterest, SlideShare and other…
Content Audit and Strategy
…assets, you’re able to more effectively demonstrate your firm’s expertise, reinforce its brand messaging, and build and nurture relationships with the clients, prospects, and influencers you seek to reach. Yet…
Podcast Ep. 148: How To Target High Level Decision Makers
…decision makers (e.g. senior corporate executives, policymakers, investors, and industry influencers.) Matt joins us today to give his insight on how marketers can target senior level decision makers. Podcast Shownotes…
Podcast Ep. 30: Seyfarth Shaw’s Molly Porter on Creativity in Marketing
…the industry by following influencers and reading legal publications to not only help further your career, but to empathize with the end users of the materials you create. TIP: Learn…
Podcast Ep. 22: What is Semantic SEO and Why Should Law Firms Care?
…will link back to your site. Tip: Subscribe, retweet, and engage with influencers through social media with the goal of creating meaningful relationships with industry leaders. Make your content topical…
Podcast Ep. 17 Top Three Actions To Take After Building Your Website
…and helps you build relationships with influencers and others. See: A Social Media Strategy Checklist for Law Firms. Additional takeaway Don’t forget to measure everything. Not just web analytics like…
Targeting the Right Audience for Your Law Firm on LinkedIn
…strategically. Building Connections with the Right Professionals Strive for quality connections over quantity. Look for professionals in complementary industries, potential clients, industry influencers, and other lawyers in your specialization. Personalize…