A Beginner’s Guide to Online Lead Generation for Lawyers
…our SEO Checklist for Law Firm Websites. Social Media Marketing — This enables you to share your content and engage in conversation with your clients, prospects, and influencers on social…
Social Media Tools for Law Firms
…including a Twitter report card that analyzes your firm’s Twitter account against competitors. Takeaway While social media marketing for law firms is now essential with nearly everyone active online, it…
How Law Firms Can Increase Engagement on Social Media
…by many users. When so many people are on Facebook, Twitter, and Instagram for leisure, your firm’s overly promotional content won’t stand a chance. Try infusing a more human like…
Measuring Success: Social Media ROI for Law Firms
…investment)? How many likes should my page have on Facebook? How many followers should I have on Twitter? How many comments should I have on my blog? How many posts…
Five Tips to Consider When Hiring for Social Media
…in gaining thousands of followers on Twitter or Instagram can claim to be an expert. Unfortunately, nothing could be further from the truth. Just because someone is good at promoting…
The Social Law Firm Index 2016: Is Your Firm a Social Law Firm?
…Facebook is outstanding for recruitment and employee engagement. Twitter is a great channel to establish relationships with reporters and other influencers. Frequency of outreach – Even the best firms can…
Podcast Ep. 71: Behind the Scenes of the 2018 Social Law Firm Index
…points to firms that utilize LinkedIn functionalities like showcase pages and groups. Twitter Twitter is a very different network than LinkedIn, so we look at different factors. For example, if…
The Good2bSocial 2023 Social Law Firm Index
…worldwide. Demise of Twitter/X? In the year since Elon Musk has taken over X/Twitter, it’s fair to say he’s brought more chaos, and the numbers show that. In November 2022,…
Social Media Algorithms for Law Firms: What Legal Marketers Need to Know
…which is supposed to provide a better user experience (but also helps the business paying for the ads). Twitter (Now X) Timeline Algorithm Twitter takes a different approach to showing…
The Benefits of Investing in Paid Social Media
…ads to a specific demographic. They’re particularly effective at geographically targeted ads. Ads on Twitter work because: The ads get more traffic – Continuous advertising on Twitter can significantly expand…
What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Law Firm’s Social Content
…GIFs Twitter is still a destination that people rely on to get news. According to an API survey, 40% of people are on Twitter to keep up with breaking news….
The Right Type of Law Firm Videos for Each Social Media Platform
…on Facebook, keep videos under a minute. Twitter Twitter is another platform where videos about updates and news is appropriate, but it has the additional perk of trending topics and…