Author: Tim Baran

Today our guest Aric Press, founding partner of the law firm advisory group PP&C Consulting, talks about the importance of relationships, particularly, the relationship law firms have with their clients, relationships strengthened and deepened and made more healthy through better and richer communication via client interviews.  Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, […]

Marketing success is increasingly linked to the quality of your law firm content. It’s how you demonstrate expertise, build your brand, and create relationships with clients, prospects and influencers. Where should you house your content? You want to be where your potential audience is, but with increasingly lean staff and ever expanding formats, channels, and platforms, it […]

A podcast interview is best enjoyed by listeners when conducted in a conversational style. That doesn’t mean that, as a host, you can wing it. You have to spend some time preparing and reading up on your guest and devising an outline for the episode that you can riff off of.  But beware of too […]

A year ago we launched the Legal Marketing 2.0 podcast and what a journey it’s been. It’s exceeded our wildest expectations: not just with its popularity or number of downloads per episode, but the feedback we’ve received, the conversations we’ve had, the relationships we’ve gained, and the interest it has spurred in our services, including […]

Content helps to build your brand, establish expertise, develop trust, and generate leads. Whether you’re a startup tech company or a mature organization serving the legal community, potential customer and industry leaders use content to find and validate you, what you do, and the products and services you offer. Here are top ideas, formats, and […]

Former law firm CMO, Eric Fletcher, discusses what constitutes leadership, some of the challenges and characteristics of being a leader, and how it applies to law firm and marketing leaders. A concept we kept coming back to agin and again is the importance of listening. Intentional listening. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, […]

Podcasts can be a great way for a law firm to communicate with their online audience. They’re a perfect way to capture the attention of people who are interested in what you’ve got to say, but don’t want to sit down and read an article. Podcasts allow people to absorb information while they’re doing other […]

Professionals sometimes come to a point in their careers when they want to make a change. It might be because of job dissatisfaction or disillusionment, evolving interests or goals, or an unplanned change in employment status. Making a move in a new direction can be intimidating for professionals who have exclusively focused on — and […]

What is “content”? Content is essentially everything your customer or prospect touches or interacts with.” This pithy and spot-on description comes from Ann Handley, in her excellent book Everybody Writes. She’s the Head of Content at MarketingProfs and knows of what she speaks. Three steps to a content marketing strategy: GAP – Goals, Audience and Plan. […]

A Law Firm LinkedIn Showcase Page allows you to extend your firm’s Company Page presence by creating a dedicated child page to highlight specific aspects of the firm, a hot practice area, or to spotlight an initiative. People can then follow your Showcase Page as they follow any Company Page. In the short video tutorial […]

Lawyer and legal techie, Ivy Grey, joins us to talk about using social media and content to build relationships: figuring out what to be on the social channels, how content plays a role in engaging and building meaningful relationships, and informal mentoring in the space. Advice for lawyers or legal techies wanting to get started? […]

Marketing Automation is being used by companies and professional services firms to segment their target audience and generate more leads and clients. Law firms are now just beginning to become aware of the benefits of marketing automation but are unsure of exactly how automation works, what platform to select, and how to make a case […]