Author: Guy Alvarez

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alison Reynolds, the Senior Digital Marketing Manager for Vinson & Elkins, which is a 100-plus-year-old law firm headquartered in Houston, Texas, with offices around the world. While it is her first and only law firm experience, in the last eight years Alison […]

Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top leaders and changemakers in the world of legal marketing. From the importance of DEI to forging relationships through marketing to the necessity of a client-centric approach to marketing, there was truly no […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jenny Fortin, the Digital Marketing Manager at Winston & Strawn where she manages the firm’s digital marketing strategy including the firm’s website, SEO, analytics, and social media channels. Prior to her role as a digital marketer, Jenny worked with the firm’s attorney […]

Subject lines are a make-it or break-it element of email marketing. The average inbox sees more than 100 emails per day. How do people decide what they’re going to open and what they’re going to immediately delete? A compelling email subject line. Keep reading to learn how to make your best first impression when it comes […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alan Kaplinsky, the senior counsel and for 25 years the chair of the consumer financial services group at the Ballard Spahr law firm. He is the recipient of the lifetime achievement award of the American College of consumer financial services law.  Alan […]

An important part of how to market a law firm is targeting the correct audience. To do this, you first need to ensure you know who your targets are and understand as much about them as possible.  In our annual study of America’s top 200 law firms’ usage of social media and digital channels, The […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Emily Rogers, the US Chief Marketing and Business Development Officer at Norton Rose Fulbright, based in their New York office. Joining Norton Rose Fulbright during its combination with Chadbourne & Parke in 2017, Emily has led several special projects for the firm, […]

With almost 3 billion users worldwide, Facebook remains an all-encompassing platform for personal accounts and business pages alike. Facebook continues to add new features as the scope of social media changes, and always strives to keep up with newer platforms. From Stories and the repurposing of Reels to its impressive advertising capabilities, the possibilities on […]

If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend. No doubt you’ve heard the phrase “It takes money to make money”. That’s easy to say when you’re an […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Holtzman, a former practicing attorney, certified executive coach, and the founder of The Lawyer’s Edge, where she and her team help law firms grow thriving businesses by helping lawyers become better business developers and leaders. Elise is the creator of the […]

On November 15th, we published the results of The Good2bSocial 2022 Social Law Firm Index, our annual whitepaper that examines how America’s top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement, and business development. The Social Law Firm Index analyzes each firm’s digital footprint and […]

LinkedIn is a powerful tool for building community, expanding your firm’s brand, and generating leads. The social media platform can help grow your business – but only when used effectively. Here are some of our favorite LinkedIn marketing hacks for lawyers looking to level up their marketing.  LinkedIn Marketing Hacks for Lawyers 1. Use LinkedIn […]