Author: Guy Alvarez

Instagram is a really powerful platform that needs serious consideration in your marketing efforts. Currently, Instagram has over 800 million monthly users, so chances are good that your target audience is present there. Sometimes legal marketers assume that Instagram isn’t really relevant to them, however, it’s important to maintain a strong presence on all social media […]

Web marketing for law firms isn’t just a fancy phrase anymore—it’s a necessity in a world where everyone Googles everything. Having a neat website, buzzing social media profiles, and eye-catching online ads is just the basic gear for law firms. It’s no secret that potential clients are now sleuthing around online before deciding who gets […]

AI is everywhere, including the world of content marketing. When it comes to creating great content, you can now rely on humans as well as machines. This is uncharted territory for most, but with a lot of opportunity. In this post, we’re exploring how AI can fit into a modern content marketing strategy.  Search Engine […]

As a law firm, there are various tools available to help you improve your content marketing strategies, including Google Analytics. One of the benefits of law firm content marketing is that it helps your website to appear in organic searches which then drives website traffic. To make the most of content marketing, however, you need […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Justin Bernbrock. Justin Bernbrock is a partner in Sheppard Mullin’s Chicago office and the head of Chicago’s complex restructuring team. Justin has worked on some of the most complex Chapter 11 cases in the world over the last 11 years. Prior to […]

When it comes to your law firm, your expertise is your product. Along with blogs, thought leadership papers and videos, podcasts are a great way to highlight your knowledge and assure potential clients of your credibility. However, creating a podcast with a loyal following is easier said than done. While there are several factors that go […]

How do you choose the right digital marketing agency for your law firm? Selecting a legal marketing agency to work with can be one of the most important decisions you will make. The right agency can boost the effectiveness of your online marketing and increase revenue significantly. However, a poorly chosen agency can do anything […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Gary McRae to discuss the importance of the digital experience for law firms. Gary McRae is the global digital lead for Baker McKenzie. He ensures Baker McKenzie’s digital strategy aligns with its overall business objectives. He also leads the company’s channels, digital […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Davina Frederick to discuss how law firms should go about attracting their ideal clients while repelling all others. Prior to becoming an attorney, Davina spent 15 years as a professional services marketer. She started her own law firm right out of law […]

A large part of social media strategy involves writing. Unfortunately, many people don’t enjoy writing and even the savviest digital marketers don’t always consider themselves strong writers. Fortunately, there are a few best practices that legal marketers can implement to create even better social media content for their law firm.  One of the best things your […]

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Paula Zirinsky, co-founder and Chief Strategist of Structura Strategy Group, a professional services marketing advisory. She is known for her expertise in branding, strategy, marketing, content, communications, and digital technology platforms. As a former global CMO, Paula has held leadership positions at […]

How much does your law firm rely on Instagram? If you’ve been paying high acquisition costs using the platform, you might want to reconsider. There are ways to grow and engage your Instagram following without simply paying for more ads. In this post, we are covering how to convert your Instagram followers into potential clients.  1. […]