Author: Guy Alvarez

It’s officially summer which means it’s vacation season. Vacation time and holidays are a necessity for lawyers and legal marketers. It’s a way to recharge and maintain your physical and mental health. Now, the challenge is how do you sustain law firm marketing and business development efforts while you’re on vacation? We all know that […]

User experience or UX refers to the user interface and the process users follow to interact with a website. SEO or search engine optimization is the process by which web designers and marketers ensure that the site has the utmost search visibility. With the growing importance of digital and content marketing, SEO and UX are […]

So, you’ve stumbled upon Google Analytics and have decided to use it to find out how well your website is doing. For casual users, it might be just a fun look at all the data Google collects. But for law firms that need it to measure site performance and gauge viewer engagement, it’s an entirely […]

Social media is the biggest and best method to interact with people both far and near. Whether you are a single attorney running your own private law practice or a marketer at a large law firm, you need Facebook, Twitter, and LinkedIn to reach your target audience. Social media content is divided into two categories, […]

Creating an online community that thrives is an extremely rewarding endeavor for any law firm looking to capture their target clients and demonstrate thought leadership in a particular practice area. A successful online community can help law firms and lawyers innovate and develop new relationships with influencers, customers and prospects. Creating a community is the easy […]

The world of social media marketing is constantly evolving and can be viewed as a fast pace changing environment, everyday we hear of new technology, new platforms and more efficient ways of doing business. But, the core principles of social media marketing never change and are extremely necessary for a successful outcome. In Brian Solis’ […]

I was asked to speak last week at the annual NALP conference in Hollywood, Florida. I was a little afraid that the beautiful weather and the lure of the beach and pool would greatly diminish the attendance at my session. However, I was pleasantly surprised by the great turnout at the session on a topic […]

Google quietly confirmed that there was a recent, significant change made to their internal ranking systems; what they call a “broad core algorithm update.” The update was put into effect on Monday, April 16, 2018. As usual, there were no real details given as to how this update might change rankings. The world’s most popular […]

Although not as popular as Google, Bing maintains a considerably large audience that includes many potential clients for your firm. Bing also powers Yahoo, which means that over 51% of Yahoo searchers see results from Bing’s index and ranking algorithm. Search results on both sites are almost identical, so optimizing for Bing works for Yahoo […]

The only way to know if your marketing efforts are meeting your goals is, of course, to measure results. Otherwise, there is no way to tell if your campaign is on the right track or running off the rails. With so many different channels available for advertising and marketing in the digital world, it can […]

“If there’s one reason we have done better than our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.” […]

Editor’s note: At the beginning of each year Good2bSocial’s founder, Guy Alvarez, shares his thoughts in a blog post on digital marketing trends in the legal space for the year ahead. This year, practicing what he preaches, Guy uses a hot trending marketing format-podcasting-to share his thoughts.   Subscribe to the Legal Marketing 2.0 Podcast via Apple […]