Author: Guy Alvarez

As most marketers know, search and social are the primary ways to drive traffic to your law firm’s website. But deciding whether search engine marketing (SEM) or social media marketing (SMM) is going to work better for marketing your law practice can be a difficult proposition. Should your marketing budget be split evenly? Should you […]

Law firms that employ intelligent content methods and tools can save a significant amount of time and money when managing their content assets.

Editor’s Note: I asked Guy Alvarez for this year’s recommended reads for a new blog post, but since the titles below remain marketing classics, we’ve decided to update this post with Guy’s new recommended titles. Enjoy!  As we near the end of the year and start thinking about the holidays and winter vacations, I thought […]

A Tale of Two Cities “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was […]

The Social Law Firm Index measures a law firm’s reach and engagement across various social media platforms, the quality of its thought leadership content, and how the firm optimizes its websites for search engines. Download the 2017 Social Law Firm Index! This year, Good2bSocial doubled the size of its reviews and rankings to include every […]

A set of simple tips that recruiters and law firms can use to gain an edge in law firm hiring

The concept of employee advocacy has been around in one form or another for a long time, but the Internet, and social media in particular, have transformed the practice and brought about entirely new possibilities. Employee advocacy is the promotion of a firm or organization by its staff. Employee advocacy programs work by helping to […]

How can we measure the success of our social media strategy? That is one of the questions I am most frequently asked. Can I determine a true ROI (return on investment)? How many likes should my page have on Facebook? How many followers should I have on Twitter? How many comments should I have on […]

Real-time marketing in social media is a strategy that can and should also be employed by savvy lawyers and law firm marketing directors. There are many social media monitoring tools available that will enable lawyers and law firm marketing professionals to monitor conversations and posts on social media and provide them with an opportunity to […]

“How do I get you to publish a story on the partners at my firm?” “Why don’t you publish lawyer profiles?” These were some of the questions that law firm PR professionals were asking reporters at an event for law firm media professionals. The event was organized to allow law firm professionals and PR agencies […]

There are over 200 social networks world wide.

Twitter Chats are like attending a live seminar or event from the comfort of your own couch.